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Mediology’s new innovation – ‘Virtual Bookstands’

The brand new concept of digital reading amongst the masses was unveiled at the World Book Fair in New Delhi

BestMediaInfo Bureau | Delhi | February 7, 2013

Just a few months after the launch of innovative digital publishing platform, Mediology has introduced the concept of ‘Virtual Bookstands and Newsstands’ that enable consumers to buy content using their mobile and tablet devices. The brand new concept of digital reading amongst the masses was unveiled at the World Book Fair in New Delhi.

The content purchased is digitally and wirelessly delivered to them for reading on tablets, mobile or desktop web interface via Customers can scan the QR code displayed alongside the content with their mobile or tablet devices. This will then direct the customer to an appropriate page on the mobile smart device, from where a purchase can be made through a credit card, netbanking or even cash to the person manning the store.

Any traditional brick-and-mortar bookstore, superstore, library or airport lounge, anywhere in India, can become a storehouse of thousands and millions of eBooks, eMagazines, eComics and ePapers.

Manish Dhingra, Director and Co-founder, Mediology Software, said, “We have brought the concept to India for the first time which is all set to be a game-changer in the delivery of digital content.”

In India especially, as per recent figures, more and more people are choosing tablet devices as their first computing device instead of laptops. In May of 2012, mobile internet usage in India surpassed desktop Internet usage. So Internet enabled tablets are going to become the de facto reading devices in the future, especially with India's Gen Y (15-29 years).

“In many ways we are introducing the future of book purchasing and reading at this year’s World Book Fair,” added Dhingra, who sees immense scope for this concept in future. “If bookstores show interest in this unique concept at the World Book Fair, these virtual bookstands can open up in all parts of the country for which we are equipped to provide them the entire infrastructure and e-commerce services.”

The Virtual Bookstand can be seen at Hall Number 3, 136-139, Pragati Maidan, till February 10, 2013.

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