Madhouse India launches Mobile Advertising Network

Celebrates its one-year anniversary with the launch of SmartMAD

BestMediaInfo Bureau | Mumbai | February 18, 2013

Madhouse India, the country's largest mobile communications company, celebrates its one-year anniversary with the launch of SmartMAD – the most intelligent mobile advertising network in India with a plethora of opportunities for advertisers and publishers. SmartMAD provides unparalleled and highly targeted serving capabilities on premium and long tail publisher properties. SmartMAD enables interactive HTML 5 rich media ad formats, advanced features like frequency capping and near real time reporting SmartMAD.

Celebrating its first anniversary, Madhouse India Chief Operating Officer Vinod Thadani says, “Madhouse India is dedicated to bringing a new evolution in the mobile marketing scenario in the country and the past year stands witness to our unprecedented efforts, paving way for an extremely successful first year. Now, in an endeavor to take the mobile medium to greater heights, we have launched the most intelligent mobile advertising network in India and I am certain this shall further strengthen our presence in the country.”

With over 100 brands under its belt Madhouse is the only full service mobile communications company. Madhouse, since its inception has brought together agencies, publishers and technology partners to deliver robust mobile marketing solutions to advertisers across categories. An industry where mobile penetration is almost hitting a billion users, a holistic viewpoint and direction on how to leverage mobile marketing become increasingly critical for advertisers.

Thadani adds, “Advertisers realize the potential of the medium but only need direction. 2013 is more the year of mobile maturity rather than the beginning of the era. Having said that there are clients at different stages of readiness & that's what makes the market interesting. Some have templatized mobile as a part of their marketing campaigns, some are constantly experimenting with various technology innovations or ideas and others realize the medium potential & want to exploit. All they need is direction. Madhouse strives to do just that and will continue to mesh media, content, technology all in one for advertisers to reach their consumers. We in 2013 are boisterously driven to discharge our expertise to charge advertisers growth & rise.”

“Mobile is one of the key focus areas. In Madhouse, we have a partner that understands our business & brings solutions that help meet our business objectives. In partnership with Madhouse, Ford has delivered many innovations – big & small – positioning us successfully to our audience via the medium,” says, Anurag Mehrotra, VP Marketing, Ford India.

“It's been a pleasure working with Madhouse India. Madhouse team understands the mobile medium very well and their ability to combine the brand objective with audience profile clearly differentiate them in this space. Having created some of the path breaking mobile campaigns in the last one year, TIL looks forward to work closely with Madhouse team to have many more such campaigns. I wish Madhouse many great years ahead,” says Puneet Singhvi, Senior Vice President, Times Internet Limited.

“Madhouse has a scientific approach to mobile media planning which is fantastic. Madhouse truly has the expertise of an end-to-end mobile solutions company and not just another media agency. Madhouse is a real welcome change lead by a set of passionate people,”says Kartik Sharma, Managing Partner, Maxus.

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