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Lowe Lintas and Partners wins creative duties for Max Bupa Health Insurance

The win comes after a multi-agency pitch; Bates was the incumbent agency on the account

BestMediaInfo Bureau | Delhi | February 21, 2013

Max Bupa Health Insurance, one of India’s leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch. The final pitch process saw close contest among 4 agencies - Lowe Lintas and Partners, Draftfcb Ulka, Dentsu and the incumbent agency Bates.

The agency has already executed a multi media campaign for Family First, a unique family health insurance plan that can cover up to five generations and 13 relationships in one single policy.

The business will be handled out of Lowe Lintas Delhi office. Commenting on the win, Naveen Gaur, President, Lowe Lintas said ‘We are extremely thrilled to partner with Max Bupa Health Insurance. With more and more Indians realising and accepting how important Health Insurance is for them, advertising will play a very prominent role to expand the category and the brand. We will partner them in creating and delivering a distinctive brand promise that will make the brand more relevant in the life of the consumers.”

Commenting on the appointment of Lowe Lintas as its advertising agency, Sevantika Bhandari, Director- Marketing, Max Bupa, said, "We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. The team has good understanding of the market and the consumer which was demonstrated at the time of the pitch as well as in the first campaign which was rolled out recently. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with Lowe.

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