JCDecaux bags Delhi Airport Metro Express Line contract for 10 years

The deal is effective April 1, 2013, and covers both indoor and outdoor locations

BestMediaInfo Bureau | Delhi | February 26, 2013

JCDecaux has announced that it has signed an exclusive 10-year contract for the operation of the Delhi Airport Metro Express advertising network. The deal is effective April 1, 2013, and covers both indoor and outdoor locations. The contract will strengthen the transport media portfolio operated by JCDecaux.

Delhi Airport Metro Express reduces the travelling time for passengers travelling to the airport, providing a world-class experience on a par with networks such as the Hong Kong Airport Express and Heathrow Express. Covering 23 km, Delhi Airport Metro Express Line runs on a dedicated elevated and underground corridor, delivering the highest levels of comfort for the public.

It caters to the same target audience as Terminal 3 and Terminal 1D at Indira Gandhi International Airport. With the elevated corridor, piers, pillars and gantries, this line offers the most impactful outdoor locations on the road leading to the airport. This will also ensure coverage of the traffic moving to and from the airport.

As far as transport assets in India are concerned, JCDecaux, in addition to this new contract, also has the exclusive advertising rights for Bengaluru International Airport.

Globally, JCDecaux operates advertising concessions at major airport metro lines such as the Heathrow Express (London) and Airport Express (Hong Kong). The new contract underlines the relevance and creative excellence of JCDecaux's portfolio of products in metro networks around the world and further consolidates its leadership. This contract strengthens JCDecaux's leading position in the Delhi OOH market where it currently operates Street Furniture with 800 bus shelters.

The spokesperson of Delhi Airport Metro Express said, “We are confident that with its international expertise and track record in operating the leading airports and metro concessions, JCDecaux will offer high-quality services to advertisers and an enhanced experience for airport passengers.”

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said, “We are delighted to have signed the contract for the India's first airport express metro. This new contract further strengthens our transport portfolio in India. The Delhi Airport Metro Express will become a showcase for advertising excellence in the urban community of Delhi, thanks to the quality and diversity of the advertising solutions that we will introduce.”

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