Aidem Ventures will continue to be the exclusive partner of eBUS to handle the service and Business development within India
BestMediaInfo Bureau | Delhi | February 4, 2012
IMD, the #1 media logistics company, headquartered in London, has acquired the eBUS- Aidem Media Network, creating a substantial global footprint, with a combined local presence across major countries in Europe and Asia-Pacific.
For its India activities, eBUS has been in a joint venture with Aidem since 2010, and has built the largestnetwork of broadcasters for digital delivery and distribution of television commercials.Â TheeBUS service has become the market leader in India.
The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the Asia-Pacific market, where eBUS has established a peerless reputation as the most reliable and fastest TV ad delivery provider in the region.
IMD CEO, Simon Cox, says, â€śeBUS fits amazingly well with IMD in so many ways; itâ€™s territorially complementary, itâ€™s very focused on TV ad delivery just like IMD and we have the same cultural and customer-service driven values. On top of that, eBUS has a brilliant technology platform created by an exceptionally talented team.â€ť
A critical factor in the acquisition has been the strong management at eBUS, led by CEO Carmine Masiello who has 20 years of experience in the IT and media industries.
Masiello, CEO, eBUS says, â€śIMDâ€™s investment in eBUS will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.â€ť
eBUS has established a powerful position in its markets with its reputation for speed and reliability. The new combined IMD and eBUS entity will bring a faster and more efficient digital delivery solution from a single provider to the increasing number of customers that have interests in Global delivery solutions.
Vikas Khanchandani, Director, Aidem Ventures said, â€śeBUS already has a Pan-India presence with over 250 channels as destinations and around 200 advertisers using the service. With IMDâ€™s support this coverage is set to grow wider and faster. This acquisition of eBUS by IMD will help us scale up our operations in accordance with this dynamic broadcast industry and constantly innovate to keep pace with the same.â€ť
Kaushal Dalal, EVP Aidem Ventures added â€śIMD has formed a strategic partnership with Aidem, enhancing the way that Aidem works with eBUS and allowing IMD and Aidem to work together, more broadly. The management and stakeholders of all three companies support these new arrangements and are excited about their prospects and all the parties are committed to work together for the long term.â€ť