Ficci announces theme and scope of Frames 2013

The theme of the conclave is 'A Tryst with Destiny: Engaging a Billion Consumers'. The event will be held from March 12 to 14 at Hotel Renaissance in Mumbai

BestMediaInfo Bureau | Mumbai | February 19, 2013

(Left) Uday Shankar and Karan Johar (Right)

Announcing the launch of the 14^thedition of business conclave on media and entertainment, Ficci Frames 2013, the Chairman and Co-Chairman of the Media and Entertainment Committee, Uday Shankar and Karan Johar, respectively, unveiled the theme of the conclave 'A Tryst With Destiny: Engaging a Billion Consumers”. Ficci Frames 2013 will be held from March 12 to 14, 2013 at Hotel Renaissance in Mumbai.

Chairman of M&E Committee Uday Shankar said, “The theme for Frames this year is 'A Tryst with Destiny – Engaging a Billion Consumers'. While the industry has made spectacular progress in the last 20 years in increasing the intensity of engagement with the Indian consumer through superior content, there is still a gap in our ability to monetise the engagement and use the resources generated to advance both access and content. 2013 is a year of many milestones in the media and entertainment industry and Frames will offer an opportunity for us to put these developments into perspective, look at the larger picture and engage on such a bold and important theme.” 

The M&E has an enormous potential for making a considerable contribution not only to the GDP of the country, but also as a harbinger of social change.  It's potential to engage with a billion consumers will create a value proposition unprecedented in recent memory, thus creating a new source of economic and social wealth. It may fundamentally utilise direct consumer relationships in a variety of value-creating ways -- to inform and shape public opinion, to gain feedback on the content consumption experience, develop new commercial offers and marketing campaigns, inform and shape content production, develop new methods of content packaging & distribution and optimise pricing to increase revenues.

Co-Chairman Karan Johar said, “The Media and Entertainment industry has the potential to become the catalyst for social change and a force of good for every niche of society. Ficci Frames has been the most eminent platform for the M&E sector and its initiatives over the past decade have improved the quality of content generation, skill development and stature of the industry. We believe that our new agenda will be the change agent for social and commercial development, connecting a billion people, while shaping and informing their opinions and getting influenced by their collective needs in turn.”

There is a line-up of stalwarts at Frames 2013, starting from Andy Bird, Chairman, Walt Disney International, Anne Sweeney, Co-Chair, Walt Disney International & President Disney ABC Television Group; Bob Bakish, CEO, Viacom Media International, Teri Schwartz, Dean, University of California, Los Angeles (UCLA);  Colin Maclay, MD, Berkman Center for Internet and Society, Harvard University; Andy Kaplan, President, International Networks, Sony Pictures Television; Mira Nair, Film-maker; Dominic Proctor, President, GroupM Worldwide; Seymour Stein, Vice-President, Warner Bros Music; David Womart, Producer of Oscar-nominated 'Life of Pi'; Filmmaker Gurinder Chaddha; Jonathan Taplin, Director, Annenberg School of Innovation, The University of California School of Communications and Journalism; Andy Weltman, International Head of Pinewood Studios; Graham Broadbent, the British producer of the Best Exotic Marigold hotel.

All key stakeholders and regulators will be there too including Minister of Information & Broadcasting Manish Tewari; Uday Kumar Varma, Secretary, I&B Dr Rahul Khullar, Chairman, TRAI; Jay Panda, MP; Naina Lal Kidwai, President, FICCI; and the heads of all major M&E conglomerates from India and abroad – Star, Sony, Zee, Viacom, NDTV, Network 18, Discovery, Bennett, Coleman; Disney; Times News Network; Eros to name some; leading filmmakers like Anurag Kashyap, Dibakar Banerjee, Zoya Akhtar and Sujoy Ghosh.

This year for the first time ever, Frames will welcome the Information Ministers of SAARC nations and form an exclusive panel on forging bilateral ties to augment growth amongst our geographically and culturally connected countries.

India is the fastest growing M&E country amongst the top 15 markets and its M&E industry is poised to gain greater significance nationally and globally. To be a game changer, industry collaboration and policy revamp are required to pave the way for a billion consumers to engage with the Industry.

According to the Ficci Media & Entertainment Committee, what would drive this progress is collective innovation on part of the industry verticals and support from the government in establishing empowering policy initiatives to rapidly transform this sector. Within the industry, stakeholders believe that exponential growth is a function of a strong environment of creative collaboration in content, digitization, infrastructure, distribution platforms and consumer spends and a series of avant-garde policy changes which will drive industry revenues to double in value, generate employment and develop sector skills.

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