HHIL to be telecast in 83 territories across the world, achieves record viewership by week 2
BestMediaInfo Bureau | Delhi | February 6, 2013
ESPN Star Sports, the official broadcaster of Hero Hockey India League, announced yesterday a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide. The inaugural edition of the league is being broadcast with Hindi commentary on Star Sports while Star Cricket is showcasing select matches of the league in English. Live streaming of all the matches is also available on www.youtube.com/thehockeyindialeague.
Some of the leading global names in sports broadcasting like Fox Sports from Australia, Sky Sports from New Zealand, Ten Sports in Pakistan and SE Asia and MENA region are showcasing live coverage of HHIL in their respective territories.
Aloke Malik, Managing Director, ESPN Software India, said, âThese partnerships reinforce our commitment to set new benchmarks in the distribution of Hero Hockey India League. We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content.â
Narinder Batra, Chairman, Hero Hockey India League, said, âWe are delighted to have a strong and committed broadcast partner. It is great to know that the first edition of the league can be seen by hockey fans across the world. We are confident that the popularity of the league and the game of Hockey per se, will greatly benefit from these international distribution tie-ups.â
List of some syndication partners
|Sr. No||Name of the broadcaster||Territory|
|1||Sky Sports||New Zealand|
|4||Ten Sports||SE Asia|
|8||One World Sport||USA|
|9||One World Sport||Canada|
|10||Life OK||UK, Europe & South Africa|
|11||Fox Sports (last 4 matches only)||SE Asia|
As official broadcaster of HHIL, Star Sports is showcasing hockey in a completely new avatar offering a TV experience relevant to Indiaâs young sports audience. The channel also has HD production supported by new camera angles for sharper imagery to sustain viewer interest through the league.
The International Hockey Federation (FIH) sanctioned âHero Hockey India Leagueâ is a truly global league with players from as many as 11 countries. The first edition has witnessed participation from five teams â Uttar Pradesh Wizards, Jaypee Punjab Warriors, Delhi Waveriders, Mumbai Magicians and Ranchi Rhinos.