Discovery Networks Asia-Pacific and India Today Group form partnership to launch the monthly
BestMediaInfo Bureau | Delhi | February 13, 2013
Discovery Networks Asia-Pacific and the India Today Group today announced their partnership to launch the âDiscovery Channel Magazineâ in India. Mirroring the different genres featured on Discovery Channel, the Discovery Channel Magazine will cover a wide spectrum of topics including nature, adventure, marvels, sci-tech, history, the Universe, forensics, seekers, survival, info-tech, psychology and the environment.
To be published monthly, Discovery Channel Magazine will have a contemporary design and feel and will stay true to the DNA of the Discovery brand. The editorial will deliver a compelling read, with strong injections of humour and emotion.
Rahul Johri, Senior VP & General Manager - South Asia, Discovery Networks Asia-Pacific, said, âDiscovery Channel Magazine will provide additional touch points for our viewers and will serve as an extension of Discovery Channelâs ability to satisfy their curiosity on a broad range of subjects. We are delighted to launch the magazine in partnership with the India Today Group, one of Indiaâs leading and most respected media companies.â
Ashish Bagga, CEO, India Today Group, commented, âIndiaâs growth and the exposure of the average Indian to the world have created a market for globally acclaimed quality knowledge products. Discovery Channel Magazine with its high quality content will fill the void in this space in the Indian market. We are excited to launch this magazine and feel strongly that this will add to the vast portfolio of diversified, market leading products of the India Today Group and will add to the depth of our relationship with our customers.â
Discovery Channel Magazine is currently sold in Australia, Hong Kong, Indonesia, Malaysia, Taiwan, New Zealand, the Philippines, Singapore and Thailand at newsstands, and is also available for subscription sales in Bangladesh, Cambodia, China, Japan, Korea, Laos, Macau, Nepal, Pakistan, Papua New Guinea, Thailand, Taiwan and Vietnam.
The magazine recently won the âExcellence in Magazine Designâ award of the Society of Publishers in Asia (SOPA) 2012.