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Dentsu hires Vedobroto Roy, Deepak Singh as ECDs in Mumbai 

Roy was working with Leo Burnett, Dhaka, while Singh comes from DDB Mudra, Mumbai. Both are highly awarded creative hands

BestMediaInfo Bureau | Delhi | February 5, 2013

(Left) Vedobroto Roy and Deepak Singh (Right)


Dentsu Communications has hired Vedobroto Roy and Deepak Singh as Executive Creative Directors and Creative Heads for the Mumbai office. Roy was previously working with Leo Burnett, Dhaka, while Singh has joined Dentsu Communications from DDB Mudra, Mumbai.

Roy started his career at Ogilvy Mumbai, moved to JWT Delhi and then went to Cheil Delhi. Next, he worked for Leo-Burnett, Dhaka. For the past 12-13 years, he has worked on prestigious brands including Pepsi and Samsung, across agencies and geographies. Apart from working on Brand Pepsi, the team headed by him relaunched 7 UP and Tropicana.

Roy also had a short entrepreneurial stint in Mumbai, where he created brands like iBall and YOU Broadband. Apart from his work being thoroughly effective – his work to launch Samsung Guru, Metro and Samsung Frrrunch refrigerator range were much talked abouthe is also well recognised for winning at all the major creative award platforms in the country and at international platforms like Cannes, One-Show, The New York Festival, etc.

Singh is one of the most awarded creative guys in recent times. Apart from his mainline responsibilities at DDB Mudra, Mumbai, where he worked on Philips, Electrolux, Emirates and World Wide Media Group, he was one of the key driving forces behind DDB Mudra winning creative awards in 2010 and 2011. So far he has won more than 300 awards at Cannes, One-Show, Adfest, Clio, Spikes, Abbys, to name some.

Singh has also worked on creative leadership roles at DDB Mudra, Bangalore and Delhi offices, where he worked on brands like UB Group, Peter England, Planet Fashion and Bata, to name a few. Before DDB Mudra, he had worked with Leo Burnett, Grey and McCann, working on brands like Vimal, Suzlon, Parle, Kinetic, Bajaj.

Welcoming them on board, Arijit Ray, CEO Dentsu Communications, said, “I am really glad to have Vedobroto and Deepak on board. Both Deepak and Ved bring to the table the perfect combination of talent and the right attitude to provide leadership and transform the creative product and culture to the next level. Both of them are highly accomplished Creative Directors. I am sure with their capabilities, they will help build and accelerate the momentum and impetus that has been set forth.”

Soumitra Karnik, National Creative Director, Dentsu India Group, said, “Both Vedobroto and Deepak have joined our team at a very exciting phase of turning Dentsu into a creative powerhouse. And we are extremely aggressive and focused about this objective we have set for ourselves. Individually both are world class talents and together as a team, I have absolutely no doubt that they will be magical.”

Deepak Singh said, “I am eager and rearing to go. The opportunity is really challenging and exciting at the same time and I am looking forward to working with Ved and the team."

Vedobroto Roy said, “In their search for next level of creative leadership in Mumbai, Dentsu somehow found me suitable for the role. My focus along with my partner in crime, Deepak, would be on helping the organisation achieve their new creative mandates while nurturing the relationship with the existing clients and developing their business objectives as creatively as possible.”

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