Enters into strategic distribution tie-ups with Telus and Cogeco distribution platforms
February 19, 2013:
Big Magic International (BMI), part of Reliance Broadcast Network (RBNL), has announced a strategic distribution tie-up with cable distribution leaders Telus and Cogeco, providing the largest coverage in Canadian markets. This additional distribution on Cogeco and Telus sees BMI gain an unbeatable stronghold in Canada. Having launched in 2012, with Ethnic Channels Group (ECG) as its exclusive distribution partner, BMI is now present in five out of six platforms across GTA, East and the West Coast.
With this move, BMI reaches out to the South Asian diaspora living across the length and breadth of Canada with extremely popular shows like Rasoi ki Rani and Big Memsaab Season 6, already big hits in India. Also planned in the pipeline are local shows targeting youth and a business show on the Success Stories of Indians in Canada.
The unity with Telus, Cogeco together comprises the largest cable TV network across Canada, covering five out of the six national platforms in Canada. This gives BMI unprecedented reach and viewers get a share of the popular and entertaining variety shows.
Telus Optic TV covers Vancouver, British Columbia, Alberta, Edmonton and Calgary on the West Coast. It will beam on Channel 556 and free viewing at a $5 add-on.
Cogeco will serve the areas of Hamilton, Burlington, Oakville, Milton, Stoney Creek, Burloak, Brockville, Niagara Falls, St. Catherine, Peterborough, and Windsor among others in the Ontario region on Channel 1084. This in effect will cover the East Coast of Canada. Big Magic will be offered to viewers here as a package, with channels included being ATN, Zee Cinema, Big Magic, Aaj Tak and Headlines Today. This will be available to viewers for $25 per month.
BMI is the first variety entertainment channel to connect with the Indian community in Canada.