It has acquired 26 episodes of Amar Chitra Katha from Ideas Box Entertainment and is set to give a fresh lease of life to the kids’ entertainment genre by capturing immortal characters from Indian history and mythology
BestMediaInfo Bureau | Delhi | January 2, 2013
ZeeQ, the first edutainment channel in India in the kids’ genre launched by Zee Entertainment Enterprises (ZEE), has acquired 26 episodes of Amar Chitra Katha (ACK) from Ideas Box Entertainment. Ideas Box is an independent subsidiary of Amar Chitra Katha Pvt Ltd.
ACK was founded by Anant Pai, in 1967. Available in 20 Indian languages, it is the largest selling book series in comic book format, capturing the great Indian epics, mythology, history, folklore and fables.
Subhdarshi Tripathy, Business Head of ZeeQ, said, “ZeeQ has acquired this property of ACK for three years. Ideas Box is a content, activation, education and television company which has conceptualised and produced the 26 episode series. ZeeQ had planned to bring the class room lessons of history in engaging animated format on small screen and ACK is the first step in that direction.”
ACKs episodes capture the Indian heroes of Amar Chitra Katha from the comics and create a first of its kind comic format which is fresh and interesting. This programme will help children develop values and harbor integrity in edutainment way.
To name a few, the bouquet of 26 episodes on ZeeQ will consist of Birbal the Wise, Ashoka, Prithviraj Chavhan, Chanakya, Shivaji, Vivekanand, Subhash Chandra Bose, Bhagat Singh and Mother Teresa.
ZeeQ, the 32nd channel from ZEE, was launched in early November and is now available on the platforms of Dish TV (channel 510) and Videocon d2h (channel 525).