ZEE TV appoints ECG to represent the brand in Canada

Cuts ties with ATN to launch 24/7 network, gets full distribution from day one

BestMediaInfo Bureau | Delhi | January 30, 2013

ZEE TV, in partnership with Ethnic Channels Group (ECG), Canada's largest distributor of third language television services, has launched ZEE TV Canada. The channel will be available to Canadian viewers as a 24/7 service for the first time.

Canadian viewers who enjoyed ZEE's top programming such as Pavitra Rishta, Punarvivaah and SaReGaMaPa on ATN, will now be able to watch their favourite shows throughout the day. ZEE TV Canada will be available on Rogers, Bell and Telus starting from February 1, 2013.

ZEE's relationship with ATN has been a happy one. In Canada, however, ZEE has outgrown the relationship and felt the need to address the immediate and ever-growing consumer need for more top notch ZEE content.

ZEE Americas CEO, Suresh Bala, said “The impact and growing importance of the South Asian diaspora in Canada cannot be overstated. And with the launch of ZEE TV Canada, we are now in a position to address this significant opportunity. ZEE has and continues to remain the leading South Asian media brand globally. 650 million viewers in 169 countries around the world are testament to its popularity. We are fortunate to have found an energetic and progressive partner in ECG and we are confident that this partnership will help us to exponentially grow our business in Canada.”

“Ethnic Channels Group is privileged to partner with the #1 South Asian Channel in the World. Canadian viewers will be enthralled by ZEE's programming repertoire,” said Slava Levin, Co-founder and CEO of Ethnic Channels Group.

“As the largest distributor of international TV in Canada, the launch of ZEE TV is a great addition to our group,” added Hari Srinivas, President of Ethnic Channels Group.

ZEE now has six channels in Canada catering to a diverse group of viewers. ETC Punjabi, Zing, ZEE Salaam, ZEE Tamizh and ZEE Cinema will now be joined by ZEE TV Canada as a 24/7 channel.

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