SVG Media launches data targeted display ad network 'Velocity'

The company's leading display ad network business, Tyroo Audience, has been dissolved to make way for the new offering in India and APAC

BestMediaInfo Bureau | Delhi | January 21, 2013

SVG Media, known as Tyroo Media, has launched data backed display ad network, Velocity, in India and APAC. Velocity is the first data backed display ad network in the region offering targeted reach and relevant audience. It is being pegged as 'the largest targeted reach network' offering valuable audience segments at speed using world class technology platforms.

Velocity's product portfolio includes offerings such as: Audience Display, Video, Mobile, Rich Media, Social, Data Targeting and Specialty Display. Velocity has the potential to offer its clients customised audience segments (those who are in market for their products and those who are displaying some interest), special interest segments across verticals, rich media solutions served on Comscore listed publishers, social media engagement, mobile targeting and mobile data aggregation.

Manish Vij, Founder and CEO, SVG Media, said, “The online display advertising ecosystem is evolving and changing rapidly. We at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem.”

The online display ad ecosystem is fractured due to a huge spillover in finding the right audience. Velocity will utilise the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search.

Piyush Rathi, National Sales Director, Velocity, commented, “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has over 33 million unique users across multiple audience segments and capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”

Data targeted display offered by Velocity is expected to improve CTRs by up to three times, reduce bounce rates by more than half and improve post-click engagement metrics by up to two times.

SVG Media's new business comes with a strong legacy of over five years of existence in the online display advertising space. SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for Velocity.

SVG Media is India's largest digital media network with businesses such as Tyroo (APAC's largest performance network), DGM India (India's leading affiliate marketing network), PrecisionMatch (APAC's first data provider for digital marketing) and the newly launched Velocity.

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