Introduces the world’s first video timeline for cricket with unmatched streaming quality, an innovative video scorecard, and integration with social media
BestMediaInfo Bureau | Delhi | January 4, 2013
Star India yesterday launched a new dimension in digital sports viewing with starsports.com that gives Indian cricket fans a personalised audio-visual experience beyond television. Flagging off with the Pakistan cricket team’s tour of India, the website will present an unrivalled video experience that includes high-definition video streaming, an advanced player that can be individually controlled, and the ability to catch up on the game through both a video scorecard and a video timeline that marks key moments of the game.
Commenting on the launch, Uday Shankar, CEO, Star India, said, “At Star, we have always focused on dramatically enhancing the overall consumer experience. Smart technology, combined with powerful content, can be disruptive, and we are excited about offering Indian fans an entirely new way of experiencing their favorite game." Starsports.com is power packed with the world’s first video timeline for cricket that marks key moments of a match while it happens, allowing users to go back, relive the moment and jump back into the action in real time. Even the commentary section has been reinvented. It not only focuses on explaining the action ball by ball but also pulls in real time conversations on the social media while the match is on.
Added to that is the first of its kind video scorecard that brings the statistics alive with video clips of key moments supported by detailed analytics and graphics. Fans can also catch up on games through replays and highlights.
For the full experience, consumers can log on through a desktop or laptop.