RK Swamy BBDO and Interpub pick up awards at IPA 2012-13
Dainik Bhaskar India Pride Awards honour the contribution of Central and State PSUs
BestMediaInfo Bureau | Delhi | January 31, 2013
RK Swamy BBDO's work for Life Insurance Corporation ofIndiaand Interpub's image creation work for AirIndiawon Best Creative Awards for PSUs at Dainik Bhaskar's India Pride Awards 2012-13.
KV Sasidharan, Senior Partner, RK Swamy BBDO, said, "It is an honour for us to be recognised by an eminent jury for our work on LIC. We work very hard to ensure that every campaign we do for the LIC delivers on strategy, creativity and impact. Our client has made this possible and the corporation deserves the recognition.”
The 4th India Pride Awards were held on January 28, 2013 inNew Delhi. M Veerappa Moily, Union Minister, Ministry of Petroleum and Natural Gas, was the Chief Guest. Ramesh Chandra Agarwal, Chairman, Dainik Bhaskar Group, and Girish Agarwal, Director, Dainik Bhaskar Group, were also present.
Dainik Bhaskar India Pride Awards have been held every year since its inception in 2009 to honour the contribution of Central and State PSUs in their respective sectors. The awards are evaluated by a jury process supported by recommendations from rating agency ICRA.
With every passing year the awards ceremony has seen new categories being added. In the year 2009, it started with recognising only Central PSUs. Since the awards were very well received by all the participating PSUs, in 2010 State PSUs were included along with the Central PSUs.
In the third year, to increase its grandeur, two new categories, namely, Social Change Agent and Impact Creator - Civil Servants were added. The objective was to recognize the individuals who had done distinguished work for the betterment of society in various fields.
This year, in its 4th year, a new category was added – Best Creative for PSUs.
Ramesh Chandra Agarwal, Chairman, Dainik Bhaskar Group, lauded the efforts of PSUs for their contribution to the Indian economy. He further reiterated that both the Central and State PSUs are doing a tremendous job and awards like these act as encouragement for them to achieve higher goals. He recommended that government should remove impediments in the path of PSUs to enable accelerated growth.
Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group, said, “Dainik Bhaskar Group is known for innovations and with every India Pride Awards, a new innovation has been added year on year. Dainik Bhaskar Group believes in diversification and aims to cover the entire nation through its flagship property, India Pride Awards, acknowledging institutions and individuals for their distinguished services from all sectors and regions.”
Jaideep Dhagat
Jaideep Dhagat, Sr. General Manager and National Head, Government Business, Dainik Bhaskar Group, said, “While the categories Social Change Agent and Impact Creator - Civil Servant became bigger this year, the introduction of awards for creative agencies for their work in PSU sector was well received. This will encourage PSUs to compete in the field of creative communication. Not only chief guest Veerappa Moily suggested ways how to take this property forward, he said that let PSU compete directly with the private players and even then they will stand out. I'm sure that India Pride Awards will continue to grow year-on-year basis.”
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