The radio station celebrates the popularity of its evening RJ with an on-ground innovation
BestMediaInfo Bureau | Delhi | January 29, 2013
“Hat jaa… Arre Raunac aaya!” is a tune very familiar to radio listeners in the capital city. RJ Raunac, one of the most popular RJs in the country, has been entertaining Delhi on Red FM’s evening show DL935 for over a couple of years now. He also lends his voice to Bauaa, a character that brings a refreshing twist to pranks on radio, and is adored by listeners.
To celebrate the popularity of the character as well as RJ Raunac, India’s largest radio network, 93.5 RED FM, has launched a new campaign called ‘Bauaa Hawa Mein’. Bauaa will be seen, and not just heard, for the first time! That too, from up in the air. On 29th January, RJ Raunac will do his entire show LIVE from a radio booth mounted on a billboard at Rajouri Garden, with Bauaa and other segments. Bauaa, the RJs alter, will also interact with the audience on-ground.
‘Bhangra King’ Daler Mehndi will also join the dynamic duo and bring Delhi’s traffic to a halt! And this is just the beginning of the celebrations. Similar LIVE shows will be conducted from hoardings in Noida on 1st February and Gurgaon on 6th February. All three events will be graced by celebrities and prominent personalities.
Commenting on the campaign, Nisha Narayanan, Senior VP - Projects and Programming, 93.5 RED FM said, “We always strive to think different and innovate to connect with our listeners. Thus, it is our constant endeavour to set higher standards of radio programming. Initiatives like Bauaa Hawa Mein help in bringing the brand and our jocks closer to the listeners.”
Commenting on the campaign, RJ Raunac, 93.5 RED FM said, “Bauaa and I are quite excited about this experience and it will be great to host a few listeners up in the air along with our prominent guests. Hope to see you there.”