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MSM launches VOD platform Sony LIV

Launches its first digital entertainment channel, providing entertainment on the go

BestMediaInfo Bureau | Mumbai | January 23, 2013

Multi Screen Media (MSM) has announced a new product for digital entertainment – Sony LIV.  The offering is designed to be the ultimate online entertainment destination – a Video-on-Demand (VOD) service, which will provide viewers a world-class viewing experience of their favourite shows from the Sony stable – Sony, SAB and Max.

Viewers can watch ACP Pradyuman solve the most interesting cases on CID, revisit the most hilarious episodes of Comedy Circus and watch the first ever episode of Taarak Mehta Ka Ooltah Chashmah, all online on their personal mobile handsets and tablets on the go, ‘Jab Aap Chahein’.

Apart from enabling viewers to view current shows, Sony LIV also gives viewers a chance to go back in time and watch past episodes of their favourite shows from Sony’s programming archives on LIV Classics. In addition to episodes of all-time favourites like Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers, Office Office; Sony Liv will also showcase a large archive going back 17 years of movies and special events like Stardust and Filmfare Awards.

To enhance the viewing experience, LIV has three interesting features: Mood Wheel, My Q and LIV Guru. With Mood Wheel, viewers can search for videos based on mood/genre and time preferences, ranging from a pool of human emotions to choose from, be it romance, scary or funny. The My Q feature enables the registered users to create their own playlists of their favourite videos, and enables them to watch it across devices with a single logon experience. The LIV Guru feature is Sony's Loyalty Programme for loyal fans and rewards engagement. This feature builds on a loyalty points system on audience interactions on LIV; these points will eventually enable the viewers to win goodies, gift hampers and show set-visits.

The Sony LIV application is available globally for free on www.SonyLIV.com, for download on major app stores – iTunes and Google Play (Android). This will facilitate the viewers to get their daily dose of entertainment on the go on their smart phones, tablets or desktops/laptops.

Commenting on this new initiative, Man Jit Sigh, CEO, MSM, said, “We are thrilled to announce the launch of Sony LIV our latest initiative in the digital entertainment space. LIV is aimed at providing entertainment on the go for young India on the move. With the launch of this user friendly and highly interactive application, LIV is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their engagement and interactivity with today’s young consumers.”

“Innovation is the bedrock of business at Sony and our latest offering, Sony LIV reiterates our commitment to engage and interact with our audience in a whole new way.  Sony’s shows like Bade Acche Laggte Hai, Comedy Circus, CID and SAB’s shows – Taarak Mehta Ka Ooltah Chashmah and FIR – have very high repeat value and have been rated amongst the most viewed shows online. Through LIV, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience,” added NP Singh, COO, MSM.

Nitesh Kripalani, SVP - New Media, Business Development & Digital/Syndication, said, “After the success of MyIndianIdol.com and KBCSony.com, Sony LIV is the single door into the world of content from the Sony stable. LIV offers a unique and seamless user experience; it will also offer our clients the ability to engage with our viewers on the web and smartphone applications. We want to continue being the leaders in the New Media Entertainment space.”


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