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MediaCom ropes in Starcom’s Sriram Sharma as Head of South

He replaces Anita Mookerjee who is moving to MediaCom Indonesia in a leadership role

BestMediaInfo Bureau | Delhi | January 11, 2013

Sriram Sharma

MediaCom has taken board Sriram Sharma as Head of MediaCom, South. He will be based in Bangalore. Sharma moves in from Starcom where he was a Vice-President, overseeing the Samsung business and the Bangalore office.

A marketing major from Bangalore, he has over 15 years of experience across agencies like McCann, Maxus and Starcom.

Sharma replaces Anita Mookerjee who has moved to Jakarta to manage MediaCom Indonesia. Mookerjee spent over five years in MediaCom Bangalore and was instrumental in building a very successful office from scratch.

Debraj Tripathy, MD, MediaCom India, said, “Sriram is a thorough professional and is best suited for the role. His experience in Bangalore and the other markets in the South gives him an added advantage, which I am confident will help our clients’ and our business grow at a much faster rate.”

Said Sharma about his new role, “I am thrilled to be part of the MediaCom family and look forward to adding value to one of the most vibrant agencies in the country.”

About Mookerjee, Tripathy said, “Anita was one of the most successful and respected managers in MediaCom India. The speed and manner in which she built and managed MediaCom Bangalore is a testament to her skill and maturity as a manager. I wish her the very best in her new role. Her move is part of our continuous effort to reward our best talent by growing them into larger roles across our global network.”

Ed Thesiger, who leads GroupM Indonesia, commented, “I am delighted to welcome Anita to the GroupM Indonesia leadership team. On the back of her tremendous track record in India, I have every confidence that she possesses the necessary skills and leadership characteristics to replicate that success here and continue to drive full throttle our growth agenda for the Mediacom Indonesia business.”

MediaCom India is known for its strategic thinking and innovative work and is one of the most awarded media agencies in India. It won the Grand Emvie in 2011 for the world’s first ‘Talking Newspaper’, an innovation that they did for Volkswagen. MediaCom swept the Digital display category at Emvies 2012 winning all three medals in the category. MediaCom manages blue chip businesses like Procter & Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Piaggio and among others.

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