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Martin Sorrell to join Chinese biggies at Festival of Media Asia 2013

Top honchos from Baidu, Tencent and SinaWeibo have confirmed to speak at the conference

BestMediaInfo Bureau | Delhi | January 16, 2013

WPP group Chief Executive Sir Martin Sorrell will join a host of Chinese media heavyweights, including Baidu, Tencent and SinaWeibo, on stage at The Festival of Media Asia 2013 in Singapore.

Adding to its already stellar line-up of speakers, Baidu director of international communications Kaiser Kuo, Tencent President of Online Business S Y Lau and SinaWeibo General Manager of Marketing Strategy Ken Hongare are among the latest speakers confirmed to speak at the conference.

Other recently confirmed speakers include Bloomberg Media Group Chief Executive Andy Lack, Kimberly-Clark Senior Director of Marketing APAC Michelle Froah, and Maxus Global Chief Executive Vikram Sakhuja, the agency’s first global CEO to be based in Asia.

This year's agenda boasts a host of advertisers including Mastercard Worldwide, Coutts, Manchester United, Volkswagen, Chrysler, Starwood Hotels & Resorts, Coca-Cola, Diageo and Unilever. For a full list of confirmed speakers, click here.

"We stand to gain a great deal, learning from their experiences and hearing the secrets of their success," said C Squared Chief Executive and Festival founder Charlie Crowe. "The Festival of Media Asia is the best place to come in contact with brands, and hear best practices and successes directly from them."

This theme of this year's Festival is 'Mobility: The issue of 2013', with speakers focusing on the topics of brand mobility, business mobility, content mobility and cultural mobility. To view The Festival of Media Asia 2013 agenda, click here.

The Festival of Media Asia is taking place from March 3-5, 2013 at W Singapore - Sentosa Cove. For more information on booking your place at the conference, click here.

You can follow all the conversations and announcements as they unfold live on Twitter @FestivalofMedia or via the hashtag#FOMA13.

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