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Madison wins Max India’s corporate account

The business involves both traditional media buying and planning as well as the entire digital mandate

BestMediaInfo Bureau | Mumbai | January 29, 2013

Madison Media has just announced that it has won the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile. Madison Media has been handling the media business of one of Max India’s subsidiaries, Max Life Insurance since 2008.

Last month Madison Media had announced the appointment of Amit Duggal as Digital Director to drive the agency’s digital agenda in the North and East markets. Over the years, Madison has strengthened its digital capability and now offers a whole range of digital services to its clients. Madison Media recently won a Yahoo! Big Idea Chair for its campaign on Airtel’s ‘Har ek Friend Zarori Hai’.  At the Emvies last year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations’ ‘Lonely Maa’.

Basabdatta Chowdhuri, CEO, Platinum Media, said, “We are delighted to be handling the corporate campaign for Max India and are confident of helping Max achieve its growth objectives.”

Speaking about the campaign released through Madison, Vibha Rishi, Executive Director – Brand & Human Capital, Max India, said, “Max interacts with millions of lives through many million moments of truth. Each interaction results in a memorable and satisfying experience. We literally serve your need for health, wealth and happiness. The brand positioning captures this sentiment with two simple words… ‘For life’. We help our customers in navigating the often confusing complexities of insurance and healthcare.”

Nitin Thakur, Head – Communications, Max India, added, “With this campaign, we set out to consolidate our various service offerings under one umbrella brand, Max. The new communication aims to build trust for the corporate brand by virtue of which people can choose its constituent brands with more confidence. We have created a memorable campaign leveraging one of the most popular songs of all times.”

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