Categories cover a wide spectrum of verticals from auto, banking, media & entertainment, Telecom and FMCG among others
BestMediaInfo Bureau | Delhi | January 23, 2013
The International Advertising Associationâs (IAA) India chapter has announced the categories for the prestigious IAA leadership Awards. Presented by Indiaâs leading Hindi GEC channel Colors, the awards, to be held for the first time ever in India, will bring together the disciplines of Marketing, Advertising and Media under one roof.
The categories are:
|Media Agency Head of the Year|
|Creative Agency Head of the Year|
|Marketer of the Year: Media & Entertainment|
|Marketer of the Year: Banking|
|Marketer of the Year: Insurance|
|Marketer of the Year: Auto Passenger Vehicles|
|Marketer of the Year: Auto Commercial vehicles|
|Marketer of the Year: Household Products|
|Marketer of the Year: FMCG â Food & Beverages|
|Marketer of the Year: FMCG - Personal Care|
|Marketer of the Year: FMCG â Consumer Durables|
|Marketer of the Year: Telecom Products|
|Marketer of the Year: Travel & Hospitality|
|News Anchor of the Year|
|Media Person of the Year|
|Editor of the Year|
Srinivasan Swamy, President of International Advertising Association, India Chapter, said, âThe IAA Leadership Awards salutes the hard work put in by individuals to make a difference to the brands they work for. The categories have been selected to ensure that individuals from various sectors are covered.â
To ensure that the recipientsâ of the awards are determined in a fair and just manner and to ensure the process is seen as transparent, IAA has appointed marketing research company AC Nielsen to execute the nomination and voting process. Further, Ernst & Young has been appointed to audit and validate the entire process. The winners will be decided in a two-stage selection process: the first stage will include nominations and shortlisting by seasoned marketing, media and advertising professionals; and the second stage will be the final selection of winners by a voting process among the shortlisted nominees by senior industry peers.
The first edition of the annual awards is scheduled on February 2, 2013 at the Grand Hyatt, Mumbai. Union Minister of State for Information & Broadcasting, Manish Tewari, will grace the occasion as the Chief Guest.
More than 350 professionals comprising the who's who of the advertising, marketing and mediaÂ are expected to attend the awards function.