It is a homecoming of sorts for Verma, and he will head the business development efforts of the advertising groupÂ
BestMediaInfo Bureau | Delhi | January 3, 2013
Draftfcb Ulka has appointed Ajay Verma as Chief Growth Officer. In a homecoming of sorts, Verma returns to the agency where he started his advertising career 16 years ago after completing his management education.
Over the last 16 years, Verma has worked at FCB Ulka (now Draftfcb Ulka), Rediffusion and Percept H on brands such as Colgate, HSBC, Cadbury, Tata Motors, Rediff.com, Franklin Templeton, Tata Sky, Amul, Godrej and HPCL. He has also led the new business efforts at two of his previous positions.
Verma has an entrepreneurial streak in him, having worked as the founding CEO of eBus, Indiaâs first digital television advertising delivery system. He started his career in the erstwhile Ulka Advertising way back in 1993 as a young management trainee. He was part of the agencyâs 23-year-long running internship training programme, Star One.
Commenting on the appointment, MG Parameswaran, Executive Director & CEO, Draftfcb Ulka, said, âWe are delighted to have Ajay Verma back. He was one of our brightest Star One recruits. He brings with him a great amount of energy and excitement that is vitally needed to drive the growth ambitions of the group. Ajay will work across various verticals helping us leverage our great strengths as well as open new opportunities for the various offerings of the agency. We have been often called a very quiet, shy agency. The addition of Ajay to the senior management team is a step in correcting this impression.â
Verma said about his return to Draftfcb Ulka , âI loved the thrill of working in a fast evolving Internet Technology industry, but I was missing the fun and excitement of working in a large agency network. Itâs a special feeling to be entrusted this critical role at Draftfcb Ulka, a company where I not only started my career, but also a place for which I have always had a great amount of respect and regard.â
Verma will head the business development efforts of Draftfcb Ulka and will work closely with the business heads of the various divisions, many of whom he knows from his early days at the agency. With his addition the Draftfcb Ulka Group gets on board an industry veteran with rich, diverse experience across a spectrum of clients. He also brings with him great depth of understanding of the new business process.