Comedy Central brings comedy drama 'Ugly Betty'

The 24x7 comedy channel celebrates its one year anniversary with Ugly Betty - starting January 21 at 9 pm

BestMediaInfo Bureau | Mumbai | January 17, 2013

Comedy Central India completes one year and is all set to treat its viewers many more months of fun and laughter with its new lineup of shows! On the occasion of its 1st anniversary, the channel brings the multi award winning 'Fugliest' show on TV – Ugly Betty. Starting Monday, January 21 2013 at 09.00pm, Ugly Betty is sure to provide audiences a laughter riot.

Ugly Betty is based on wildly popular Colombian telenovela which has already been successfully translated in many markets across the globe like Mexico, India, Russia, Greece and Germany. The show has achieved stellar ratings worldwide and has become a classic, breaking stereotypes. In fact the show has been so popular that it propelled its leading actress America Ferrera into the Time Magazine's list of 100 Most Influential People!

The one hour show will see episodes from Season 1 where the lead protagonist - Betty Suarez, a 22-year-old, quirky, Mexican American woman from Queens, New York lacks in fashion sense but has always had one goal in life: to make it in the publishing business. She is known to be bold, good-hearted, smart and hard-working but due to personal circumstances she is thrown into a different world when she lands a job at Mode, a trendy, high fashion magazine based in Manhattan.

This classic sitcom has been set apart by its smart wit and comedy. It showcases the superficial world of high fashion and how an ordinary girl - a slightly plump plain Jane from Queens – could possibly fit in? The show brings a combination of fun plus ugliness in the lead character that sets it apart from other sitcoms with its distinctive performance and comic timing.

Comedy Central's new show Ugly Betty will also include a robust cross promotion plan across network and outside network channels, promotions in print media, mailers and trade touch points along with interesting interactivity on Twitter (@ComedyCentralIndia) and Facebook (www.facebook.com/comedycentralindia). The show will also see innovations across INOX, Gold's Gym and Crossword amongst others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com