BIG FM's 'Big Disha' campaigns win 2 rural marketing awards

Youth-based education programme wins 'Best On-ground/Event Marketing of the Year' and 'Best Initiative Around Youth' awards from the Rural Marketing Association of India

BestMediaInfo Bureau | Mumbai | January 23, 2013

92.7 BIG FM has got another feather in its cap. 'BIG Disha', the youth-based education programme focusing on rural markets, has won two accolades at the Rural Marketing Awards – for 'Best On-Ground/Event Marketing Campaign of the Year' and the 'Best Initiative around Youth'. Organised by the Rural Marketing Association of India (RMAI) which promotes the cause of rural marketing, the Rural Marketing Awards applaud the best campaigns in marketing, branding, innovation and CSR.

BIG Disha has grabbed the awards for the unique campaign designed to provide career counseling to small town youth while preparing them for professional challenges that they might face. As part of the campaign 'Helping Men Look, Feel and Be at their Best', BIG Disha along with partner Gillette Guard tied up with multiple colleges and vocational outlets across Bihar, Madhya Pradesh, Uttar Pradesh, West Bengal and Gujarat. The initiative reached out to over 6 lakh youth across 325 towns through career and grooming workshops giving the youth the right kind of training and guidance towards choosing a career and shaping up their personalities.

Upon receiving the awards, Vineet Mittal, Business Head – BIG Rural, said, “It is an extremely proud moment for us to win the Rural Marketing Awards for our IP, BIG Disha. It is extremely motivating for us to receive appreciation for the rural youth education campaign we conducted in partnership with the Gillette team. We started it as an ambitious venture and are very happy to see the support it has received all along. We look forward to creating more landmark concepts which will help towards the education of more youth in rural India and creating a better life for them.”

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