TAM survey shows channel more than doubled weekly share post-digitalisationÂ
BestMediaInfo Bureau | Delhi | January 29, 2013
The TAM data also shows that, following digitalization, BBC World News has substantially increased its audience in Delhi, Mumbai, Kolkata and Chennai. The channelâs weekly absolute share has increased by 109% and its absolute reach has increased by 34% in those markets while English language domestic news channels experienced audienceÂ erosion.
In separate data, released last Friday, IpsosPAX figures show the BBC continuing to build cross platform strength. The most recent IpsosPAX survey (Q4 2011 to Q3 2012)Â underlines the BBCâs television and digital lead in keyÂ demographics such as Indiaâs high income households, C suites and international travellers.
The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai, New Delhi and Bangalore.
Jim Egan, Chief Operating Officer, BBC Global News, said: âItâs been a year of rapid evolution for the television industry in India and also for BBC World News. Just weeks ago, we launched the channel with a fully produced HD signal and a refreshed line-up of programmes and presenters from new studios at Broadcasting House. Given the growth the channel has already experienced post-digitalization in India; weâre looking forward to building on that success in the months and years ahead.â