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After Airtel, Dish TV and Videocon line-up premiere of ‘Vishwaroopam’

Kamal Hasan’s movie will be released on 3 DTH platforms one day prior to theatrical release

January 7, 2012:

After Airtel, Dish TV and Videocon d2h have announced that they will premiere Kamal Hasan’s “Vishwaroopam” one day before its premiere in theatres.

All the three DTH operators will showcase this movie one day before its theatrical release, on the 10th of January, 2013. The movie is set to hit theatres on 11th Jan’13.

On Dish TV, the Indian Spy Thriller which is Written, Directed and Co-produced by Kamal Haasan is priced at Rs. 1000 for the Tamil version, if the subscriber books the order till 5th Jan’13, post which the subscribers would need to pay Rs. 1200 for their order, for a single show. The Hindi and Telugu versions of the movie are priced at Rs. 500. Tamil and Telugu versions are called Vishwaroopam and Hindi version of the same is named Vishwaroop.

Commenting on the initiative, Salil Kapoor, Chief Operating Officer, Dish TVsaid “It is an idea whose time has come; we are glad that the movie fraternity is looking at this technology as a new revenue stream. As a pioneer in the DTH space, this is yet another first to Dish TV’s credit.”

Commenting on the initiative, Kamal Haasan said “I'm delighted and proud to be associated with Dish TV, Asia’s largest DTH operator, in this pioneering venture, which takes the combination of entertainment and technology to even greater heights. I am very happy that 14 million Dish TV subscribers would be able to enjoy 'Vishwaroop'/ 'Vishwaroopam' in the comfort of their homes.”

On Videocon d2h, the movie will be charged at Rs. 1000 per view in Tamil language (Channel No. 221), Rs. 500 per view for Telugu (Channel No. 219) and Hindi (Channel No. 220) languages. Vishwaroopam is a Tamil-Hindi bilingual spy thriller film written, directed and co-produced by Kamal Haasan that features himself in the lead role.

Saurabh Dhoot, Director - Videocon d2h, on this move commented “We see this as a breakthrough innovation for the DTH platform and this could set a new precedent in the times to come. We are constantly aiming to widen our engagement platform through which we would leverage and connect with our consumers better by bringing newer entertainment modes right into the homes of our consumers.”

Talking about this new endeavor Kamal Haasan added “Thank you Videocon d2h for strengthening my arm in this marketing revolution. Glad to be making history with you”.

Anil Khera, CEO - Videocon d2h, added “Vishwaroopam is the first Indian movie to be premiered on the DTH platform before its theatrical release worldwide. Tamil and Telugu movies are gaining huge popularity in the country and Videocon d2h is ensuring that it serves exclusive regional language films for the subscribers. Such collaboration with the movies will certainly usher in a new experience for all movie lovers.”

PR@BestMediaInfo.com

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