zoOm to launch new show 'zoOmit' 

India's first social TV show to go on-air from December 8, 2012

BestMediaInfo Bureau | Mumbai | December 6, 2012

zoOm, India's No. 1 Bollywood Channel,has introduced a brand new show, zoOmit, integratingtelevision viewing and social media interaction. This social TV show will now give Bollywood enthusiasts an opportunity to get featured on the show through their song requests via Facebook.

The show is an extension to the recently launched Facebook app (apps.facebook.com/gozoomit). zoOmit gives viewers a chance to experience their moment of fame with a cool new way to dedicate songs. Starting 8th December 2012, this onehour weekend interactive show will air requests and dedications received on the zoOm FB app - apps.facebook.com/gozoomit along with the requestors' name, Facebook profile picture and dedicated message. Now don't just dedicate it… Go zoOmit!

The show will be hosted by a social jockey who will share the most interesting dedications, set topics and themes for upcoming episodes, chat live via twitter and showcase interesting content and trends from social media sites.

Avinash Kaul

Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said, “zoOmis one of the top youth channels in the country. We have taken an initiative to integrate the two platforms that the youth use the most for entertainment – Bollywood &Social Media.Given thatzoOmis the No. 1 TV channel in Social Media in Asia, our strong hold in this domain coupled with our Television expertisehelps us understand the viewer's needsin order to create engaging content. We aim to create more and more synergies between the 2 mediums and this show is a step in that direction.”

The show will be telecast at 6:00 pm every Saturday & Sunday starting December 8, 2012.

Info@BestMediaInfo.com

Info@BestMediaInfo.com