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Zicom becomes ‘Bigg Boss’ of CCTV after affiliation with Color’s reality show

The partnership with the reality show has resulted in a rise in sales of CCTV equipment

BestMediaInfo Bureau | Delhi | December 20, 2012

Zicom’s innovative tie- up with Bigg Boss Season 6 has proven that the brand’s message of ‘feel safe’ has been accepted by viewers with the company recording a phenomenal 25 per cent increase in direct sales and 43 per cent increase in CCTV sales since the show has been on air. Zicom, a leader in the field of electronic security, has been a pioneer of security systems in India and continues to create benchmarks in the industry.

Pramoud Rao, Managing Director, Zicom, said, “The idea of this innovative marketing tie- up was to let people know the importance of CCTV systems in their daily lives and the benefits of having round-the-clock security that keeps an eye on every detail even when you are not watching.”

Rao further said, “The partnership with Bigg Boss reflects Zicom’s pioneering acumen in the field of security, be it for surveillance or innovative strategies. Furthermore, going by the increase in sales numbers, we can safely say that the message has been well received by viewers and resonates well with our overall growth plan. Going forward, we’ll continue to find more innovative ways to reach our prospective customers and reiterate the need for security in the country.”

Zicom’s partnership with Bigg Boss is natural as the company offers the latest technologies for surveillance and security, the key aspect of Bigg Boss. The partnership also highlights one of Zicom’s other unique service – Security as a Service (SaaS), a one of its kind surveillance system, which goes beyond the mere CCTV cameras and offers a round-the-clock eye on the property.

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