WWE expands its office in India

Appoints Mayuri Pitale as Consumer & Promotions Licensing (CPL) Manager and Carl Sequeira as Marketing Manager

BestMediaInfo Bureau | Mumbai | December 21, 2012

(Left) Carl Sequeira and Mayuri Pitale (Right)

WWE (NYSE: WWE) has appointed Mayuri Pitale as Consumer & Promotions Licensing (CPL) Manager and Carl Sequeira as Marketing Manager in its India office. The appointment of these two key positions is a testament to WWE's growth in India and ongoing commitment to developing that market.

Pitale will be responsible for spearheading the licensing and retail expansion for WWE in India, and Sequeira will be responsible for executing marketing campaigns to help develop and grow the brand and support WWE's various lines of business across the region.

Pitale joins WWE India from EXTEND Brands, India's first independent licensing agency, specializing in licensed merchandise and live events. Prior to this, Mayuri worked with MTV Networks India Ltd. (Viacom) managing their India consumer products business where she pioneered many initiatives such as MTV credit cards & MTV prepaid SIM cards.

Sequeira comes to WWE from FILA, where he spent three years as Marketing Head, having been a part of the start-up team that launched the brand in India in 2009. Prior to that, he was with experiential marketing company “Below the Line” for five years. Carl has a Business Management degree from Welingkar Institute of Business in Mumbai, and brings a great deal of brand building experience to his position.

Both Pitale and Sequeira will be based in Mumbai and will report to Rukn Kizilbash, the General Manager of WWE India.

WWE is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

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