Vodafone rolls out gigantic comb to promote 121

The OOH campaign was executed by Bates 141 opposite DB Mall in Bhopal

BestMediaInfo Bureau | Mumbai | December 17, 2012

After rolling out three TVCs as part of Vodafone's latest 121 campaign and an OOH innovation in Mysore and Hyderabad, the telecom service has taken another step by experimenting with an innovation with combs to depict the underlying message of 'Made for you' customised offers. Executed by Bates 141, the hoarding has been placed opposite DB Mall which is one of the busiest traffic junctions of Bhopal.

The OOH campaign which was earlier executed using gym equipment was to promote the third TVC under the 121 banner. Bates 141 executed an innovation by creating a gigantic comb which was 25 feet x 60 feet in size which captured the attention of a minimum of 5 lakh people daily to communicate the brand message of 'Alag log… alag zarooratein'.

Jayesh Gadia, Business Head – MPCG, Vodafone, commented, “Vodafone believes that innovative branding is very important to effectively communicate the brand message to its target audience. Keeping in line with this, the comb advertisement strongly brings out the key message. The response of the public has been very encouraging and the advertisement has been highly appreciated by the people of Bhopal. It showcases the versatility of the 121 product, which provides multiple options according to the requirement of individual subscribers.”

A Bates 141 spokesperson said, “Vodafone has an interesting proposition in 121, which demanded we do something interesting for the campaign. We created this billboard as an extension to the TVC to generate interest and create conversations.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com