Tribal DDB India wins digital duties for B'lue

The agency won the account after a multi round, multi agency pitch

BestMediaInfo Bureau | Mumbai | December 6, 2012

Tribal DDB India has won the digital duties of B'lue, a brand from Danone Narang Beverages Private Limited, a joint venture between the reputed French food and beverages major, Danone and Mumbai based Narang Group. It won the account after a multi round, multi agency pitch.

B'lue is a delicious, water based drink that is enriched with special blend of vitamins and minerals. This Uplifting drink  is available in apple, peach and guava flavors. It provides essential nutrients while its stimulating fruit flavors and aroma awaken the mind and uplift one's mood.

 Said Venkat Mallik, President, Rapp and Tribal DDB India on the recent win, “We are delighted to be working with Danone Narang Beverages on their new drink – B'lue. B'lue is representative of the kind of new age products that are most suited to today's lifestyles where functionality, taste and health need to co-exist. The target group for a brand like B'lue is likely to be very digital savvy and we expect digital's role in building the brand to be very crucial. We look forward to creating highly innovative digital solutions for the launch of this brand.”

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