Three of the seven keynotes announced, including global heavyweights from Coca-Cola, BBC Advertising and iProspect
BestMediaInfo Bureau | Delhi | December 26, 2012
ad:tech, world's No.1 and biggest digital marketing and technology event for its upcoming third edition in New Delhi, has announced that for the first time the platform will feature an ‘all Women keynote address’ for the 2013 edition to be held on 20-22 February at The Leela Kempinski, Gurgaon. Living up to the promise of leading the Indian marketing fraternity to ‘the future of dynamic and fast-paced digital universe’, the conference next year will showcase a roster of more than 100 globally-respected speakers, including seven women keynote speakers. The impressive line-up of keynote speakers already confirmed to speak at the event includes Ms. Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, The Coca-Cola Company, Ms. Ruth Stubbs, CEO& President iProspect and Digital Media, Asia Pacific and Ms. Sunita Rajan, Senior Vice President, BBC Advertising, Asia.
The three day event will stage global marketing experts sharing insights on subjects relevant to the digital media, advertising and marketing industry on several topics including integrated video planning, convergence of search, social and content marketing, power of mobile marketing and big data for marketers, among others. Comprehensively covering various elements of the dynamic digital world, the event this time will also focus on Demand Side Platforms (DSPs) and Real-Time Bidding (RTBs). ad:tech New Delhi 2013 will include two parallel tracks of industry-specific panel discussions, sponsored workshops and over 16 interactive break-out sessions by experts from the advertising, media and marketing industry.
Commenting on ad:tech New Delhi 2013, Rammohan Sundaram, Event Chairman, ad:tech India, said “Each year, ad:tech New Delhi has been growing bigger and better. It is no secret that digital has now taken wings and is soaring higher with each passing day, but what is not fully acknowledged yet is how women are playing a critical role in the success of this fledgling industry. Digital marketing exemplifies inclusive growth where women professionals are breaking corporate and leadership barriers. Through its ‘All-Women keynote address’, ad:tech New Delhi 2013 aims to dispel any management myths and serve as an ode to this growing woman power, by presenting global success insights through their prism. Brands, agencies, publishers and service providers can also look forward to yet another rare opportunity to interact, network and share strategies in the digital content and commerce space at this largest gathering of online marketers.”
Last year’s ad:tech New Delhi was attended by delegates and speakers from 15 countries including USA, UK, Singapore, Australia, Japan, Indonesia and Korea, besides India, and showcased leading Indian and global brands, including Pepsi, Coca-Cola, Nestle, Hindustan Unilever Limited, Facebook, Dell, Ford India, IBM, Nokia, Sony Entertainment Television, Bharti Airtel, LG Electronics, MTV, LinkedIn, Homeshop18, Godrej Appliances, comScore, Ogilvy, Avaya, mydala.com, Yatra.com, Kotak Mahindra Group, Tata Teleservices, MotorExchange, IndiaMART.com, and Domino’s Pizza (Jubilant Foodworks).