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The Beer Café launches its fifth outlet in NCR

The launch was celebrated with a Valentine’s party along with a special stand- up comedy act by popular comedians

February 18, 2012:

The Beer Café, country’s favorite alcobeverage chain today announced the launch of its flagship outlet in the city at Ambience Mall, Vasant Kunj.  The launch was celebrated with a Valentine’s party along with a special stand- up comedy act by popular comedians, Neeti Palta and Amit Tandon.

The outlet is spread across an area of 1500 sq ft indoors and 1900 sq ft terrace which can accommodate around 100 people. Keeping with its brand USP this outlet too will provide its customers with “Pour your own Beer” (PYOB) concept. In addition to the same there will be barbeque pits on the terrace where patrons will be able to enjoy “Make your own barbeque” (MYOB). The outlet promises to bring over 50 varieties of beer from across the world to its discerning customers.

Speaking at the launch Rahul Singh, Founder, The Beer Café said, “We are delighted to launch our flagship outlet in Ambience Mall, Vasant Kunj today, with this launch we now have five outlets in Delhi-NCR. We wanted to create a concept where young adult consumers find a friendly neighborhood place that allows them to meet friends over a pint and enjoy some cheer. We have aggressive expansion plans and are looking at launch 50 outlets in the coming three years in cities like Chandigarh, Jaipur, Ludhiana, Dehradun, Amritsar, Mumbai, Pune, Goa, Diu, Kolhapur etc. Our entire team is consumed with one common goal - providing the greatest beer experience ever.”

The audiences rolled with laughter as Neeti Palta and Amit Tandon entertained the audience with their hilarious acts.

The Beer Café takes pride in having the largest range of beer brands anyone has ever seen in India in a single location. From Belgian beers like Stella Artois, Hoegaarden and Chimay to Australia’s Victoria Bitter, the Beer Café has all in store to offer a delightful brew experience to its zealous customers. – Refer to the new profile.


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