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TAM releases data for 10 weeks; Hindi GECs witness close fight

While the entire data for 10 weeks is being analysed and will be available soon, we are presenting the last week’s (Week 50) data for the Hindi GECs

BestMediaInfo Bureau | Delhi | December 24, 2012

TAM Media Research has released the data from Week 41 to Week 50 for all the genres except ‘News Channels’.  In the wake of the phase-wise DAS implementation across India, the release of TAM TV viewing data was deferred for All-India market for a period of nine weeks starting Week 41 (October 7, 2012, Sunday) and ending Week 49 (December 8, 2012). This deferred data was to be released on December 19, 2012 along with data for Week 50 (December 9-15, 2012) but due to reservations of News Channels, the data was released today.

According to data sourced from TAM subscribers for CS 4+, HSM markets, there seem to be a fierce battle for top positions among Hindi General Entertainment Channels. While the entire data for 10 weeks is being analysed and will be available later, we are presenting the last week’s (Week 50) data for the Hindi GECs.

In Week 50 (December 9-15, 2012), Colors topped the Hindi GECs with 239 GRPs followed closely by Star Plus at No.2 with 231 GRPs. Sony Entertainment Television stood at No. 3 with 201 and Zee TV garnered 191 GRPs at No.4.

SAB TV was fifth most watched channel at No.5 with 140 GRPs followed closely by Life OK at No.6 with 130 GRPs. Star Utsav scored 38 GRPs at No. 7 while Sahara One remained at No.8 with 23 GRPs.

Top 10 programmes on Hindi GECs in Week 50:

Weekdays programming:

1. Balika Vadhu (5.8 TVR)

2. Diya Aur Bati Hum (4.8 TVR)

3. Sathiya and Yeh Rishta Kya Kehlata Hai (4.3 TVR)

4. Sasuraal Simar Ka (4.1 TVR)

5. Madhubala (4.0),

6. Tarak Mehta ka Ulta Chashma (3.7 TVR)

7. Sapane Suhane Ladakpan Ke (3.5 TVR)

8. Pyar Ka Dard and Pavitra Rishta (3.4 TVR)

9. Mahadev (3.4 TVR)

10. Qubool Hai, Bade Achche Lagte Hain and Uttran (2.7 TVR)

Weekend programming:

1. CID (3.3 TVR)

2. KBC (3.3 TVR)

3. Crime Patrol (2.8 TVR)

Among Hindi movie channels, MAX was the No.1 Hindi movie channel in Week 50 with 144 GRPs. Zee Cinema and Star Gold were combinely at No.2 with 111 GRPs.

Also read: 10-week TAM data: Star Plus leads GEC genre; Colors is No. 2

Info@BestMediaInfo.com

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