Skechers launches first TVC for Indian market

Apart from the TVC, the brand is being promoted on radio and print

BestMediaInfo Bureau | Mumbai | December 14, 2012

Skechers, a global leader in the performance & lifestyle footwear industry, has launched its first TVC campaign for the Indian market. The TVC has been shot in the USA, marks the launch of Skechers in India.

To establish Skechers as a brand which has a wide range of offerings, the TVC targeted at men showcases the perfect style guide for a man during the whole day. Be it a game or a date night, Skechers has the right product for every occasion.

On the other hand, the TVC for women is very colourful and highly appealing in its aesthetics with the display of an attractive range of Skechers shoes. It captures the camaraderie between friends, as well as the bonding between the woman and her man as well as between the woman and the child, showcasing the range of Skechers footwear for various occasions.

Sanjeev Agrawal, MD, Skechers South Asia, said, “Through this youthful ad campaign we hope to connect with our audiences through our offerings. Skechers is a very unique brand with a wide range of products for men, women and kids for all occasions. It is a sporty, stylish and fun brand.”

The TV commercial is being aired on all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The channel mix is in line with the wide reach that the brand has achieved in a short period of time. Apart from the TVC, the brand is being promoted on radio and print media.

Skechers shoes will be available in India through Planet Sports, Reliance Footprint, Metro, Lifestyle and Central.

While Skechers is known as a shoe for running or walking, its wide range suits every age and activity through its three collections: performance, sports and lifestyle. Globally, Skechers offers over 3,000 styles, and sells in more than 100 countries.

The TVCs:

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