Scarecrow bags Flourish milk and dairy brand

The promoter of the Ahmedabad-based brand was looking for an agency that had the desire to nurture an entrepreneurial dream

BestMediaInfo Bureau | Mumbai | December 18, 2012

Ahmedabad-based visionary entrepreneur Sushil Handa was seeking to partner with a young and positive agency for his flourishing milk and dairy brand, Flourish. He wanted an agency that had the desire to nurture an entrepreneurial dream and was willing to lead from the front. He found all that in Scarecrow Communications. The agency Scarecrow will be handing the Flourish brand from its Mumbai office, while Ahmedabad-based One Advertising will continue to be the communication arm for the brand in Gujarat.

Said Handa, “Scarecrow fits the bill. In fact, they almost presented my dream and added some welcome new dimensions right before my eyes. I like the quirky energy they possess and the rare ability to think from an entrepreneur's point of view.”

Flourish PureFoods is setting up its own state of the art cow farms designed as exquisite resort campuses with comfortable cattle housing infrastructure and milking technology. It will manufacture and market long-life milk, unique milk products along with other innovative, high quality and healthy food products.

“Every farm needs a Scarecrow so here we are for Mr Handa's dairy farm,” commented Manish Bhatt, Founder Director, Scarecrow Communications. Milk is an interesting product category to work on and a refreshing opportunity for the agency's creative juices to blend with."

Arunava (Joy) Sengupta, Founder Director, Scarecrow, feels working towards fulfilling Flourish's dream will strengthen the agency's conviction in its brand building capabilities. “Milk is known to be healthy and I believe it's so for our businesses as well,” he said.

“We are brimming with excitement to explore all possible mediums and make the brand's refreshing presence felt everywhere, in a unique way,” said Kapil Tammal, Executive Creative Director, Scarecrow.

As someone who has dedicated over three decades of his life to the pursuit of entrepreneurship, Handa sums up the new association as experiencing the 'Magic of Life'.

Info@BestMediaInfo.com

Info@BestMediaInfo.com