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Radio Mirchi promotes Yatish Mehrishi as EVP

He will head the FM network’s growth initiatives as Regional Director for West & Central India

BestMediaInfo Bureau | Delhi | December 18, 2012

Entertainment Network (India) Ltd (ENIL) has named Yatish Mehrishi as Executive Vice-President and Regional Director for West and Central India. Mehrishi had joined Radio Mirchi in 2009 as Station Director Delhi and Cluster Head - North India. Since then he has been a catalyst behind Mirchi’s increasing market share.

In his 11 years of experience, Mehrishi has come out as a brilliant leader and an ideaa person. In his new role, he would continue to motivate and lead the Mirchi teams in West and Central region to deliver better results in terms of revenue and listener market share.

Mehrishi said, “Radio Mirchi is synonymous with growth, innovation and leadership. I am happy to be a part of ENIL and look forward to more fulfilling work in future.”

Yatish holds degrees in B Tech & MBA. Prior to joining Mirchi, he has worked with brands such as Pepsi, Motorola and Airtel.

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