Ormax Media strengthens research team

Anurag Bakhshi and Gautam Jain to lead TV and film verticals

BestMediaInfo Bureau | Mumbai | December 11, 2012

(Left) Anurag Bakshi and Gautam Jain (Right)

Ormax Media has strengthened its research team. Anurag Bakhshi has recently joined as Head - Television Research, while Gautam Jain, who has been with the organisation since 2010, has been elevated to the position of Research Head - Films. Bakhshi comes with nine years of cross-functional television experience, having worked with Zoom, Filmy and Imagine TV across various functions, including marketing, content and presentation.

Shailesh Kapoor, CEO, Ormax Media, said, “We continue to witness amazing annual growth of about 35-40 per cent for the last three years. As a result, an expansion of the research team has been on the cards for some time. Anurag and Gautam have the relevant experience, passion and skill sets for the television and films domains, respectively. I'm happy to see them lead the company in its next phase.”

Ormax Media works with more than 55 channels in India. The television research department manages flagship products such as Showbuzz, CIL and True Value, besides bespoke research projects, including large-scale quantitative and qualitative research projects.

Speaking about his new role, Bakhshi said, “I'm extremely excited to be part of the revolution that Ormax Media is bringing in the media & entertainment industry in India. The company has done seminal work in helping broadcasters use consumer knowledge to take key business decisions. I look forward to being a part of what I believe will be some very exciting years ahead, both for the television industry and for us at Ormax.”

Ormax Media's film research work is driven by its flagship products Cinematix and Moviescope, which are used by all leading Bollywood studios and independent producers. The firm is widely recognised as the first and only company in India to have built film research and analytics capabilities.

Speaking about his new role, Jain said, “When we started in 2010, we were not sure of the potential of film research in India. But the wholehearted acceptance from the industry has surpassed our expectations. At Ormax, I've been a part of pioneering work in film research in India. Now that we have created a separate film research vertical, I'm sure it will propel us even further.”

Besides television, Ormax Media does extensive research & analytics work in the areas of print, radio and branded entertainment.

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