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Nivea picks Parineeti Chopra as brand ambassador for its Face Cleansing Range

The actor will be seen endorsing the newly launched Total Face Cleanup in a series of Print and TV ads

BestMediaInfo Bureau | Mumbai | December 21, 2012

NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has appointed Parineeti Chopra as the brand ambassador for NIVEA’s Face Cleansing Range. Parineeti Chopra will be seen endorsing the newly launched Total Face Cleanup, a revolutionary cleansing product, in a series of Print and Television advertisements. This new offering from NIVEA, with its complete cleansing regimen promises to give you 5 benefits in the span of just 5 minutes.

Speaking on being the face of NIVEA Total Face Cleanup, Chopra said, ‘‘many a time, during the course of my daily routine, I have been in situations where I needed to look fantastic in no time. Now I know I don’t have to worry at all because with Total Face Cleanup from Nivea, all I need is 5 minutes – to look absolutely radiant!”

Speaking on this occasion, Rakshit Hargave, Managing Director of NIVEA India, said, ‘‘Face Cleansing is a fast growing category with a great deal of traction amongst the youth segment. Parineeti, who is a reflection of the youth of today is a great fit because she is a talented young actor who has carved her own place in the industry; there is a good synergy which we saw .Total Face Cleanup from NIVEA is quite a revolutionary product because it gives you five benefits in a such a short period of time that you can basically incorporate it in your daily routine quite easily.”

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