NDTV Good Times launches in UK

The lifestyle channel will be available through Virgin Media, UK's largest cable platform

BestMediaInfo Bureau | Delhi | December 28, 2012

Expanding its reach in the international market, NDTV Lifestyle has announced the launch of its channel NDTV Good Times on Virgin Media, UK's largest cable platform.

Commenting on the launch, Rahul Sood, Head - Network Distribution & Affiliate Sales, NDTV, said, “We are pleased to announce the entry of NDTV Good Times in the UK market. The channel with its focus on everything Indian ranging from food, travel, fashion to technology, people, technology, will offer a fresh viewing experience to the Indian diaspora who so far have only experienced soaps, drama, music, movies and news from the current line-up of Indian channels."

"We hope the viewers will like our representation of the New India through its world-class, aspirational lifestyle programming that advocates living large and celebrating life, the Indian style”, he added.

Emma Jones, Director of Content Acquisition, Virgin Media, said, "We're always looking to bring the most exciting TV to our customers so they can watch and discover shows they'll love. As India's leading lifestyle channel, NDTV Good Times will be a fantastic addition to our line up and has a welcoming home on Virgin Media.”

NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group.

Launched in September 2007, NDTV Good Times quickly became India's top-ranked English-language lifestyle television, as well as across the English entertainment and lifestyle space.

Beamed directly across international markets such as the USA, Singapore, Sri Lanka, Mauritius and Maldives, the channel is present across all major analogue cable markets and all six DTH platforms in India.

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