Movies Now completes 2 years

The English movie channel projects dynamic growth for 2013

BestMediaInfo Bureau | Delhi | December 20, 2012

This December, MOVIES NOW, India's most preferred English Movie Channel, part of the Times Television Network, celebrates its 2nd successful year on the Indian entertainment broadcast airwaves. Showcasing the Best of Hollywood in phenomenal High Definition, MOVIES NOW leads the category with Stunning Pictures in 1080i and Awesome 5.1 Surround Sound, truly re-defining the audio-visual experience of watching movies in India. Since its launch on 19^th Dec 2010, MOVIES NOW has challenged the status quo of the category,grown from strength to strength every week, resulting in a robust 30% channel share across 8 metros for 2 years now.

Ajay Trigunayat

On this occasion, Ajay Trigunayat, CEO, English Entertainment Channels said, “It has been an extremely rewarding two yearsand Itake this opportunity to express my heartfelt gratitude to our partnersand associatesfor their overwhelming support.We have led the category since our launch and2011-2012 has seen immense growth in terms of reach, TSV, audience engagement and consequently revenue.As the third year unfolds, underlining our leadership - we aim to set new benchmarks in the English Movie Channel space. You can look forward to a robust and entertaining year ahead!”

In a written statement, the channel has claimed following achievements in these 2 years:

• Dominated the ratings in terms of channel share, MOVIES NOW achieved a phenomenal 30% in comparison to Star Movies (28%), Sony PIX (17%) and HBO (14%). (Source: TAM, CS 15+, 8 metros, wk 52 '10 - wk 39 '12)
• Out of the top rated 100 English Movies in the last 2 years, 52% aired on MOVIES NOW as compared to 32% on Star Movies, 14% on Sony PIX and 2% on HBO. (Source: TAM, CS 15+, 8 metros, wk 52 '10 - wk 39 '12)
• MOVIES NOW constantly keeps innovatively engaging with its fans and followers in the social media sphere. In the two years of its existence, the channel has jumped to the top spot with 2.3 mn fans on Facebook. In comparison,decade old players, Star Movies and HBO, stand at 1.4 mnand 1.5 mn respectively. MOVIES NOW is in the top 5 leading brands on Facebook in India (in the media category) and in the top 3 fastest growing pages on Facebook in India (in the media category). The channel maintains a strong fan-following onTwitter with a lead of 13000+ followers.
• MOVIES NOW has also attained an astonishing 31 minutes of time spent per viewer which is a testimony of the audience stickiness on the channel. Star Movies stands at 27 mins, PIX at 21 minsand HBO at 20 mins(Source: TAM CS 15+, 8 metros, wk 52 '10 - wk 39 '12)
• MOVIES NOW has significantly overshot international benchmarks in terms of the Brand Awareness and Brand Preference in just 2 years of its launch(Source: Millward Brown Study
• It has catapulted the entire category viewership by a whopping 50% with an increase in GRPs from 50 to 74 points:

• • A phenomenal increase in the reach from 46 million to 56 million viewers per week!
  • Anincredible increase in the TSV (Time Spent per Viewer) from 42 minutes to 55 minutes per week!

The channel is celebrating its 2 successful years with its viewers,where exclusive MOVIES NOW merchandise is up for grabs every hourandone lucky winner could win a Trip to Hollywood! The viewers need to just give a missed call on 022-30256770 everytime they see '2' on the channel.

In 2013, MOVIES NOW aims to strengthen its content and distribution and keep the audiences engaged with ground-breaking initiatives.

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