MEC India wins media duties of Britannia

The agency won the account following a multi-agency pitch, The agency's Bangalore office will be handling the account

BestMediaInfo Bureau | Mumbai | December 4, 2012

Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited. The agency's Bangalore office will be handling the account. The relationship commences in December 2012.

With a heritage of 120 years, Britannia is one of India's leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India's second most trusted brand.

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