India’s fastest growing Hindi GEC completes one year of entertaining viewers
BestMediaInfo Bureau | Mumbai | December 19, 2012
India’s fastest growing general entertainment channel Life OK today celebrates its first birthday, completing an eventful and highly successful year of redefining content and inspiring imaginations through its core philosophy of “Cherish what you have”.
The channel has captivated its vast set of viewers with its refreshing and diverse blend of content ranging from mythology to comedy, thriller to reality and drama. Life OK, in a short span of one year, has carved a niche for itself in the Indian television industry. The young, dynamic and innovative channel hasn’t shied away from experimenting with content to set new benchmarks in entertainment.
The youthful Life OK has been rewarded for its unconventional yet appealing approach, achieving record ratings and winning laurels from its viewers. Popular mythological saga Devon Ke Dev…Mahadev accomplished a rare feat when it achieved an 8.2 TVR for its Maha-episode, which till date remains untouched across the genre.
Ajit Thakur, General Manager, Life OK, said, “Today is a big day for us. We have completed a year of providing refreshing entertainment to India. Every journey starts with a single step and for us, that step was taken last year. I’m overwhelmed to see that Life OK has successfully managed to become an integral part of millions of Indian homes. We are thankful to our audiences for welcoming us into their lives and hope that we celebrate many more anniversaries like this.”
Life OK’s journey began with an eight-hour countdown to the channel launch – Rockathon, that was streamed live across various digital platforms. The channel has since pioneered the concept of seven-days a week programs and 20 minutes of uninterrupted content, ensuring that the audience gets the best from entertainment. Minimal intrusions have won the channel accolades from audiences while its emphasis on upholding values has strengthened its bond with Indian households.
Every show on Life OK is a reflection of its philosophy that inspires viewers to believe in themselves and their values. Devon ke dev… Mahadev, the channel’s flagship show, has set a gold standard in Indian Entertainment. It carefully transformed an ancient mythological tale into a gripping story by thoughtful use of high-quality programming.
Life OK inspired thousands of women through its show Dil Se Di Dua… Saubhagyawati Bhava to raise their voice against domestic violence while Savdhaan India, the docu-drama showcasing real-life crime cases, instilled confidence in viewers to never leave their battles for justice mid-way. 2612, the latest addition to Life OK’s kitty, is a thriller that provides a much-needed respite from daily dramas.
Ever evolving content has kept Life OK’s viewers engaged. Delightful programs on special occasions have proved to be trump cards for the channel. Right from Azaadi – the Independence Day special, to Ram Leela with Ajay Devgn, a Dusshera to Diwali musical extravaganza, the channel has always had a reason to celebrate. It tried to bring build novel perspectives for its viewers by a strict No Tears - No Competition reality show Hindustan ke Hunarbaaz that celebrated talent in every child.
Life OK has commenced its journey on a positive note and is on course to lead the general entertainment space. The channel stands firm on its commitment to promote and showcase exceptional content as it embarks on its promising journey into the future.