IndiaCast signs multi-year licensing deal with iStream.com

To stream 20 channels from Viacom 18's entertainment channels like Colors and MTV and TV18's news channels online and Internet-enabled devices including smartphones and tablets

BestMediaInfo Bureau | Delhi | December 14, 2012

IndiaCast, the joint venture between TV18 and Viacom18, has entered into a multi-year licensing deal with iStream.com, the country's premium online TV service. The deal will give iStream.com access to IndiaCast's rich library of content from the network's bouquet of 20 channels for its streaming and video on-demand services online and Internet-enabled devices including smartphones and tablets.

iStream.com audiences will now have access to content from Viacom 18's entertainment channels like Colors and MTV, TV18's news channels CNN IBN, CNBC TV18, CNBC Awaaz, IBN 7 and IBN Lokmat, History 18 from A&E 18 and the entire bouquet of regional channels from the ETV Group.

“This is one of the most important deals we have signed so far. IndiaCast brings to the table some of the most-watched TV networks in the country, giving us access to one of the largest libraries of news, entertainment and regional content,” said Radhakrishnan Ramachandran, Founder & CEO of iStream.com.

Anuj Gandhi, Group CEO, IndiaCast, commented, “With the digital space becoming more mainstream and evolving very fast, it is imperative for us to take our content from television to online and give access to viewers across all platforms. With a rich library of content already available with IndiaCast, this partnership with iStream will help us further our connect with the online audience. We are excited to collaborate with iStream as their team has the expertise and capabilities to ensure that our content reaches out to the right audiences in the right format, broadening our audience base.”

iStream.com will have dedicated landing pages (eg: Colors) for each of these channels and will showcase some of Indian television's biggest reality shows like Bigg Boss and India's Got Talent, fiction shows like Balika Vadhu and Uttaran, youth shows like MTV Roadies and Splitsvilla. Besides, with ETV's bouquet of channels, regional audiences can have their own share of fiction and reality shows, like the hugely popular Abhiskekam and the Rasoi show.

iStream.com adds hundreds of new videos every day to its library of over 200,000 clips of premium news bulletins, TV shows and movies in five Indian languages from over 80 channels. It also streams 26 news channels – in English, Hindi, Tamil, Kannada, Telugu and Malayalam – live 24/7.

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