Ignitee wins digital mandate of Anchor Panasonic

The digital marketing agency has planned a series of digital activities through the year and will lead in with a unique social media community

BestMediaInfo Bureau | Delhi | December 17, 2012

Anchor Electricals, a Panasonic company, has appointed digital marketing agency Ignitee Digital to leverage the burgeoning popularity of digital media platforms and cater to the young, tech-savvy audience. With Anchor Electricals taking its first steps in the digital and social media space, Ignitee will enable it to develop a comprehensive online presence, positioning Anchor Panasonic as a young, contemporary brand for electrical accessories.

With changing Internet demographics in India, Anchor and Panasonic intend to engage with the expanding Internet user base. With a portfolio of over 3,000 products, Anchor Electricals has established itself as a trusted household brand and it plans to replicate this success in the digital world through knowledge dissemination, customer service and community build up.

On bagging the mandate, Atul Hegde, CEO, Ignitee Digital, commented, “We are delighted to have brands like Anchor and Panasonic in our portfolio. Not many brands in this category have leveraged the digital medium in a big way, and we are confident that we would be setting many firsts for this category. We have planned a series of digital activities through the year and will lead in with a unique social media community."

“With over five decades of experience, Anchor has successfully established itself as a trusted household brand in the electrical accessories and appliances industry. As digital and social media have been growing at a rapid pace, we felt the need to engage with our customers and our community of architects, consultants and interior designers online. To lead this transition, Ignitee has been the best choice as it has successfully demonstrated a strong online presence for a host of brands. We hope to support our market leadership with Ignitee's expertise in the digital world,” said Dinesh Aggarwal, Joint MD, Anchor Electricals.

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