Launches new brand campaign themed ‘Always in fashion’ in India to complement its international signature ‘Where Fashion Gets Personal’
BestMediaInfo Bureau | Mumbai | December 5, 2012
Harper’s BAZAAR, the world’s oldest fashion magazine with 29 international editions, is introducing its new brand campaign themed ‘Always in fashion’ in India to complement its international signature ‘Where Fashion Gets Personal’. The magazine positioned to appeal to the sensibilities of the sophisticated, elegant and provocative global-Indian rolls out the new brand campaign starting December. The new tag line, ‘Always in Fashion’ is a tri series creative campaign featuring Harpers Bazaar cover shots featuring Sonam Kapoor, Anushka Sharma and Deepika Padukone !
The India Today Group also announced the appointment of new team at Harper’s BAZAAR India led by Nishat Fatima as Editor and Ami Patel as the Creative Director.
Nishat has been part of the launch team of Harper’s BAZAAR India from 2009 to 2010 as Deputy Editor before taking a two-year break to pen a fictional novel. Nishat has studied fashion design and photography. She has 12 year of experience in journalism and has been associated with the introduction of The Times of India in Hyderabad & remodeling HT City with Hindustan Times. She has also written two coffee table books – One on Suneet Varma and another on Mumbai.
The new creative director of Harper’s BAZAAR, Ami, has been in the industry for over 12 years. She has extensive experience in all aspects of fashion styling. She moves from L’Officiel, where she has created some of the most iconic covers and fashion stories featuring India’s best-known celebrities. Her experience also spans celebrity styling and image consultancy.
Sharing her insights on the new brand campaign and welcoming the new team at Harper’s BAZAAR India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “The new appointments comes at the right time as we unveil the new campaign for BAZAAR India. We are happy to welcome Nishat back to the company. Her background and experience make her the perfect editor for Harper's BAZAAR India. We are confident that she will be able to lead the team and help the magazine retain its position as the must-read magazine for the latest fashion, beauty and lifestyle innovations.”
Mala added, “Ami has boundless style, a great eye, and really understand the fabulous fashion that women wants - and that’s what Harper’s BAZAAR is all about. We are very excited about this next chapter for BAZAAR India!”
The December issue presents Kangana Ranaut on the cover of the magazine. Kangana on her own terms is seen posing candidly, true to her daring personality and speaks to BAZAAR about love, life, fashion and controversy, making it one of her most honest interviews to date.
Speaking on her maiden issue, Nishat Fatima, the newly appointed editor of Harper’s BAZAAR India said, “The magazine has a loyal following for its well researched and artistically laid out articles on fashion, lifestyle, celebrities and of course personal style! Harper’s BAZAAR India has been able to find the right balance between India-inspired content, features, and visual appeal. I am looking forward to working with some of the very best talent in the industry to create truly inspiring content to become the most loved fashion magazine in the country.”
The December issue of Harper’s BAZAAR India pays homage to the king of Indian romance - Yash Chopra with “Romance Recreated”- by recreating iconic fashion moments from his most-loved films with Aditi Hyadri, Soha Ali Khan, Sarah Jane Dias, and Evelyn Sharma. Along with this Bazaar, also features “The Insider’s guide to GOA”- India’s ultimate party destination, a fresh look into the new places to shop at, the party hot-spots, luxurious places to stay and Goa’s first-ever literary salons.