Advertising

Effie 2012: Ogilvy picks agency of the year award with maximum 24 medals

McCann stood second with 10 medals followed by Lowe Lintas with 9 medals. Taproot won 3 Gold medals

BestMediaInfo Bureau

05 Dec 2012 06:43 IST

New Update

Effie 2012: Ogilvy picks agency of the year award with maximum 24 medals

McCann stood second with 10 medals followed by Lowe Lintas and Partners with 9 medals. Taproot India won 3 Gold medals

Shachi Tapiawala | Mumbai | December 5, 2012

79 medals from 128 finalists and 4 special awards including 'Agency of the year', 'Client of the year', 'Grand Effie' and Uncommon Sense Award'. This was the final result of Effie 2012 held in Mumbai yesterday. Given to the most effective communication and campaigns, Effie uses four criteria to judge the effectiveness of a campaign. They are: 'What is the strategic objective', 'What is the big idea', 'How the idea has been brought to life' and 'What are the results'.

Organised by The Advertising Club, Effie had attracted 357 entries in its 12th year from 50 agencies out of which there were 128 shortlists from 27 agencies.

Yesterday evening saw Ogilvy & Mather walking away with Agency of the Year award while Client of the Year was Cadbury India. Ogilvy also won the Grand Effie for Cadbury Dairy Milk Kuchh Meetha Ho Jaye. Besides, Ogilvy was also given Marico Uncommon Sense Award for Satyamev Jayate campaign for Star India. Ogilvy also won 24 more medals with maximum 9 Gold, 10 Silver and 4 Bronze and a Lenovo Tech Doers Award. In total, the agency bagged 27 honours.

McCann Worldwide stood second with 10 medals followed by Lowe Lintas and Partners with 9 medals. Taproot India won 3 Gold medals for its campaign for Bharti Airtel.

AGENCY TALLY (On the basis of No. of total medals won)
Agency	Gold	Silver	Bronze	Total
Ogilvy & Mather	9	10	4	24*
McCann Worldgroup	0	3	7	10
Lowe Lintas and Partners	0	3	6	9
Leo Burnett	0	0	8	8
JWT	0	1	3	4
Taproot India Communication Pvt. Ltd	3	0	0	3
Mindshare	0	0	3	3
Jubilant Foodworks Ltd	1	1	0	2
ABP One	0	2	0	2
BBH India	0	1	1	2
DRAFTFCB Ulka	0	1	1	2
DDB Mudra	0	0	2	2
Meridian Communications	1	0	0	1
Happy Creative Services	1	0	0	1
Contract Advertising India Pvt. Ltd	0	1	0	1
Rediffusion Dentsu Young & Rubicam Pvt.Ltd.	0	1	0	1
Saatchi & Saatchi Pvt. Ltd.	0	1	0	1
Jack in the Box Worldwide	0	0	1	1
BBDO India Pvt. Ltd.	0	0	1	1
Interface Communications	0	0	1	1
			Total	79

*One Lenovo Tech Doers Award included in Ogilvy's tally of 24.

EFFIE 2012 - WINNERS
Agency of The Year - Ogilvy & Mather
Client of The Year - Cadbury India
Grand EFFIE to Ogilve and Cadbury India for Kuchh Meetha Ho Jaye
CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES
No.	Campaign Title	Name of Agency	Client	Brand	Medal
1	Vaseline- The Voice Of a nation	BBH Communications India Pvt. Ltd	Hindustan Unilever Ltd	Vaseline	Silver
2	Making Body The New Face	McCann Worldgroup	Marico Limited	Parachute Advanced Body Lotion	Bronze
3	MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH	Mindshare	Hindustan Unilever Ltd	Axe Shower Gel	Bronze
CONSUMER PRODUCTS : C. OTHERS
1	WASTE TIME - Because you will never be young again	JWT	Timex	Helix	Bronze
2	As Aamir steals light, Titan steals a march over competition	Ogilvy & Mather	Titan	Titan	Silver
CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD
1	Iss Diwali aap kisse kush karenge?	Contract Advertising India Pvt. Ltd	Cadbury	Cadbury Celebrations	Silver
2	Har Mausam Aam	Leo Burnett	Coca-Cola	Maaza	Bronze
3	Kissanpur	Lowe Lintas and Partners	Hindustan Unilever Ltd	Kissan	Bronze
4	When we made Anna take on Dhoni to win the teen Battle	McCann Worldgroup	Coca-Cola	Coca-Cola	Bronze
5	Have you earned it?	Ogilvy & Mather	Cadbury	Cadbury Borunville	Bronze
6	Tayyari Jeet Ki	Ogilvy & Mather	Cadbury	Bournvita	Silver
7	Have you felt Silk lately?	Ogilvy & Mather	Cadbury	Cadbury Dairy Milk Silk	Silver
SERVICES : A. TELECOM AND RELATED PRODUCTS
1	Fair always	DRAFTFCB Ulka	Tata Teleservices	Tata Docomo	Silver
2	Baat sirf paison ki nahin hain	JWT	Bharti Airtel	Airtel Money	Silver
3	Har Ek Friend Zaroori Hota Hai	Taproot India Communication Pvt. Ltd	Bharti Airtel	Airtel	Gold
SERVICES : B. FINANCIAL SERVICES
1	Kotak Mahindra Bank Subbu 6%	Cartwheel Creative Consultancy Pvt. Ltd.	Kotak Mahindra Bank	Kotak Mahindra Bank	Silver
2	Even Gods can feel insecure	JWT	Birla Sun Life Insurance	Birla Sun Life Insurance	Bronze
3	Life Insurance in Just 10 Minutes	Lowe Lintas and Partners	ICICI Prudential Insurance	ICICI Prudential Insurance	Bronze
4	Aapke sachche Advisors	Ogilvy & Mather	Max Life Insurance	Max Life Insurance	Silver
SERVICES : C. OTHERS
1	Koi Bhi Insaan Chhota Nahi Hota	Leo Burnett	Sony Entertainment Television	KBC	Bronze
2	Har Idol Ke Peeche Hote Najaane Kitne Idols	Leo Burnett	Multi Screen Media	Indian Idol	Bronze
3	Satyamava Jayate- Managing A Billion Expectation	Ogilvy & Mather	Star India	Satyamev Jayate	Gold
4	'Undumb India'	Ogilvy & Mather	The Hindu	The Hindu	Gold
5	Poochne Main Kya Jata Hai	Ogilvy & Mather	Tata Sky	Tata Sky	Silver
DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION)
1	Being Bond	DDB Mudra Group	Star India	Star Movies	Bronze
2	Why this Kolavari Di	Jack in the Box Worldwide	Sony Music	Kolaveri Di	Bronze
3	Online ordering	Jubilant Foodworks Ltd	Jubliant Foodworks Ltd	Dominos	Silver
4	The Photographs Case	Ogilvy & Mather	Star India	Fox Crime	Gold
5	The Date Fillum	Ogilvy & Mather	Cadbury	5 Star	Silver
6	'Loving 'em Back"	Ogilvy & Mather	Indiawin Sports	Mumbai Indians	Bronze
7	Har ek Friend Zaroori Hota Hai	Taproot India Communication Pvt. Ltd	Bharti Airtel	Airtel	Gold
HEALTHCARE
1	The Sweetest Thing You Can Tell A Diabetic	Lowe Lintas and Partners	Britannia Industries	Britannia Nutrichoice	Silver
B2B ADVERTISING
1	Drive into the Big League	Ogilvy & Mather	Vodafone India	Vodafone India	Gold
DIRECT MARKETING
1	The World's Youngest Job Applicant	BBDO India Pvt. Ltd.	Plan India	Plan India	Bronze
2	Pizza Signs	Jubilant Foodworks Ltd	Jubilant Foodworks Ltd	Domino's	Gold
3	The Day You Were Born	Mindshare	HSBC India	HSBC Bank	Bronze
DAVID V/S GOLIATH
1	Putting Some Body Back Into Body Care	McCann Worldgroup	Marico Limited	Parachute Advanced Body Lotion	Bronze
2	The Photographs Case	Ogilvy & Mather	Star India	Fox Crime	Silver
3	Bosch : Genetically German	Ogilvy & Mather	BSH Household Appliances	Bosch and Siemens Home Appliances	Bronze
BEST ON-GOING CAMPAIGN
1	Jaago Re!	Lowe Lintas and Partners	Tata Global Beverages	Tata Tea	Silver
2	The First 7 Step	McCann Worldgroup	Marico Limited	Saffola	Silver
4	Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai	Ogilvy & Mather	Coca-Cola	Sprite	Silver
5	Yeh Badhiya hai	Ogilvy & Mather	Asian Paints	Asian Paints Apex	Gold
6	How Madhya Pradesh became Incredible In Incredible India	Ogilvy & Mather	Madhya Pradesh State Tourism	Madhya Pradesh Tourism	Gold
7	The Ultimatebond- 20 years and Still Going Strong	Ogilvy & Mather	Pidilite	Fevicol	Gold
LENOVO TECH-DOERS AWARD
1	The Photographs Case	Ogilvy & Mather	Star India	Fox Crime	Winner
CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
1	LUV	Lowe Lintas and Partners	Maruti Suzuki	Maruti Suzuki Ertiga	Bronze
2	Chalta Nahin Daudta Hai	Ogilvy & Mather	Bajaj Auto	Discover	Silver
3	The Power of the Fourth Wheel	Rediffusion Dentsu Young & Rubicam Pvt.Ltd.	Tata Motors	Tata Ace Zip	Silver
CONSUMER DURABLES : B. ELECTRONICS GOODS
1	Voltas All Weather AC	Meridian Communications	Voltas Limited	Voltas	Gold
CORPORATE ADVERTISING : SOCIAL CAUSE
1	Marks for Sports	DDB Mudra Group	Nirmal Lifestyle	Nirmal	Bronze
2	You Read They Learn	Lowe Lintas and Partners	Hindustan Times	You Read They Learn	Bronze
3	Gifting India a Young Heart	McCann Worldgroup	Marico Limited	Saffola	Bronze
4	Vanquishing death by befriending life	McCann Worldgroup	Maitri Foundation	Maitri Foundation	Silver
5	Women for Women	McCann Worldgroup	Johnson & Johnson	Stayfree Woman for change	Bronze
6	Springwel Sleep Exchange Offer	Saatchi & Saatchi Pvt. Ltd.	Springwel Mattresses	Springwel	Silver
INTEGRATED ADVERTISING CAMPAIGN - A (1-25)
1	Cadbury Mishti Shera Shrishti	ABP One	Cadbury	Cadbury Dairy Milk	Silver
2	No Getting Away	DRAFTFCB Ulka	Tata Teleservices	Tata Docomo	Bronze
3	Taking on the religion called cricket	JWT	Pepsico India	Pepsi	Bronze
4	Kill Mosquitoes. Kill Malaria.	Lowe Lintas and Partners	Godrej Industries	Godrej Hit	Bronze
5	Making Body The New Face	McCann Worldgroup	Marico Limited	Parachute Advanced Body Lotion	Silver
6	Satyameva jayate - Managing A Billion Expectations	Ogilvy & Mather	Star India	Satyamev Jayate	Gold
7	THE PHOTOGRAPHS CASE	Ogilvy & Mather	Star India	Fox Crime	Gold
8	Drive into The Big League	Ogilvy & Mather	Vodafone India	Vodafone India	Silver
9	Har Ek Friend Zaroori Hota Hai	Taproot India Communication Pvt. Ltd	Bharti Airtel	Airtel	Gold
10	Putting the Break in Lunch Break	Leo Burnett	Hardcastle Restaurants	McDonalds	Bronze
11	Go Sleeveless	Nivea Whitening Deodrant	Interface Communications	Nivea India	Bronze
12	MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH	Mindshare	HUL	Axe Shower Gel	Bronze
CONSUMER DURABLES : C. OTHERS
1	DULUX : WHEN COLORS GOT AN ATTITUDE	McCann Worldgroup	AkzoNobel	Dulux	Bronze
RETAIL ADVERTISING
1	No Kidding. No Worries.	Happy Creative Services	Flipkart India	Flipkart.com	Gold
2	Putting the Break in Lunch Break	Leo Burnett	Hardcastle Restaurants	McDonalds	Bronze
3	Making the Happy Price Menu Happier	Leo Burnett	Hardcastle Restaurants	McDonalds	Bronze
4	Open up a World of Spices	Leo Burnett	Hardcastle Restaurants	McDonalds	Bronze
5	Taking the Fast out of Fast food	Leo Burnett	Hardcastle Restaurants	McDonalds	Bronze
6	Diamonds Are Man's Best Friend	Lowe Lintas and Partners	Titan Industries Ltd	Tanishq	Silver
CORPORATE ADVERTISING : A. CORPORATE REPUTATION
1	Winning Dispit Loosing the Star	Lowe Lintas and Partners	MCCS	ABP News	Bronze
RURAL ADVERTISING
1	Pyaar se Suljhaye, Sar Na Khujlaye	BBH Communications India Pvt. Ltd	Marico Limited	Medikar	Bronze
2	Project "Swasthya Chetna" (Quest for Health)	Ogilvy & Mather	HUL	Corporate Multibrand	Bronze
REGIONAL ADVERTISING
1	Cadbury Mishti Shera Shrishti	ABP One	Cadbury	Cadbury Dairy Milk	Silver
2	when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu	McCann Worldgroup	Nestle India	Nescafe Sunrise	Bronze
MARICO UNCOMMONSENSE AWARD
1	Satyameva jayate - Managing A Billion Expectations	Ogilvy & Mather	Star India	Satyamev Jayate	Winner

Shachi@BestMediaInfo.com

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