Discovery Kids launches its first India production 'Mystery Hunters'

Premiering on December 22 at 6 pm, the new show explains the intriguing myths of India which are still hidden and inexplicable

Shachi Tapiawala | Mumbai | December 7, 2012

Discovery kids that offers entertainment embedded with learning, has launched its first India production Mystery Hunters India – a unique series that demystifies the intriguing myths of India. The show will air everyday at 6 pm starting December 22.

Mystery Hunters India explains the intriguing myths of India which are still hidden and inexplicable. For this series, the hosts of the production-Apoorva and Himanshu travel the length and breadth of India to explore the places and delve into the tales which have bewildered people for ages - combining the thick jungles of Kerala to reveal red rain, unearthing the truth behind the mysterious Naga people of the underground to trekking down to the third largest crater lake in the world. Assisting Mystery Hunters is Doubting Dev, a standup comedian, the resident skeptical scientist back at the Mystery India Lab. He uses his own brand of humour to conduct fun experiments and uncover the truth.

Rahul Johri

Commenting on the launch, Rahul Johri, SVP & GM – South Asia, Discovery Networks Asia Pacific said, “Providing variety has always been our main focus. Mystery Hunters has been running quite successfully in U.S. and India is a land full of mysteries and kids no matter where are very curious about their surroundings. The idea behind starting an Indian production is to entertain our viewers with localized content as well, along with international content as we always believe content is what draws interest of audience. “With regards to marketing the campaign he added, “We always believe in spending wisely instead of spending widely. Through our upcoming Mystery Hunters School contest program, we aim at reaching around 10,000 school kids across the country. “

Initially the channel was available only on Tata Sky but now they are available all across the country through Tata Sky, Airtel, DTH, Reliance and Videocon and has started localizing through our first Indian production Mystery Hunters. To promote the series, Discovery Kids has launched a contest for the viewers based on the mysteries captured in Mystery Hunters India. Kids can participate by sending their answers via sms or log on to www.dkids.co.in/contest and win exciting prizes from Discovery Kids.

Shachi@BestMediaInfo.com

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