Dentsu starts operations in Kochi

Bangalore will continue to be the South market's planning and creative hub. Saji Jayakumar will head the Kochi operations

BestMediaInfo Bureau | Delhi | December 14, 2012

Dentsu Communications, a full service independent communications agency and a part of the Dentsu India Group, has commenced operations in Kochi.

Rohit Ohri, Executive Chairman, Dentsu India, said, “Our commencement of operations in Kochi is part of our larger strategic plan of accelerated growth in India. We're now fully equipped to offer integrated communication services to all our clients in southern India. Arijit Ray, CEO Dentsu Communications, Suresh Mohan Kumar, National Planning Head and Ashwin Prathiban, Regional ECD (South) will drive this new initiative. I'm confident that under their leadership, we shall see a new spurt in growth in this region.”

Commenting on the expansion and the south market, Arijit Ray, CEO, Dentsu Communications, said, “We are extremely upbeat about our operations in the south. The Bangalore operation is our largest and most integrated with three pillar clients – Toyota, Nissin and TVS. With a clear focus on building the Bangalore operation into a hub of excellence to cater to all markets in the south, the capability and talent building process is bearing fruit. With a fully integrated creative, events, media and PR team that has conceived and executed the Etios Motor Racing programme, the team is set to leverage integrated opportunities on current and potential clients. What is heartening is that we have been able to build our strategic integrated capabilities around our clients brand and business mandates.”

Ray further said, “We see a lot of potential in Kochi. We have a great team that understands the local nuances to start our journey in Kerala. Saji Jayakumar, our Kochi head, and his team will do everything to make it a stellar operation.”

Ashwin Parthiban, Regional Executive Creative Director, Dentsu Communications, said, “Dentsu's Kochi presence offers exciting creative possibilities, and an interesting opportunity to work on a mix of both local and national brands that are based in Kerala. There is a refreshing appetite for pathbreaking creative ideas among clients here, and benchmarks are set very high. Most importantly, Keralites have a rich story-telling culture, not to mention a very evolved appreciation of film, and this mix provides delightful creative inspiration.”

Suresh Mohan Kumar, National Planning Head, Dentsu Communications, added, “Kochi office underlines Dentsu's emphasis on and commitment to southern markets. Our key differentiator would be our ability to conceive and deliver totally integrated communication solutions. Bangalore will continue to be the planning and creative hub but we will tap into our teams' local expertise to provide our clients with solutions that make a difference in the market place.”

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