While Dentsu Communications will handle the creative mandate, Dentsu Media will take care of the media business for this internationally renowned beverage brand
BestMediaInfo Bureau | Delhi | December 17, 2012
Dentsu Communications, Dentsu India’s full service advertising agency, has been awarded the creative duties for Orangina. At the same time, in a double whammy, Dentsu Media has bagged the media mandate for the brand. The beverage will be manufactured and marketed in India by Suntory Narang, a joint venture between Suntory Group and Narang Group.
Commenting on awarding the creative and media mandate to Dentsu agencies, Avik Sanyal, COO of Suntory Narang, said, “We are very excited and confident of a successful launch of Orangina. Partnering with Dentsu will propel our communication and media strategy to build a strong brand equity.”
Divya Gupta, CEO, Dentsu Media, said, “Dentsu Media is excited, and looking forward to working on brand Orangina in India. Together with the Suntory Narang team, we will craft a passionate and incisive media strategy to shake the market.”
Arijit Ray, CEO, Dentsu Communications, commented, “Orangina is a great brand to have on the roster and we’re looking forward to working closely with the Suntory Narang brand team to build and evolve a distinctive communication charter for brand Orangina in India.“
Soumitra Karnik, National Creative Director, Dentsu India Group, said, “We are extremely excited to launch a great international brand like Orangina in India. The brand has a fabulous body of internationally awarded work in its portfolio and we see this as an opportunity to do some lovely work. The clients are fun loving people and it will definitely reflect in the creative idea they have chosen to come out with.”